Competing in Today’s World — Google Style
Talk with any of the most successful network marketers today and they will likely tell you that a strong component of their marketing strategy is getting their message out on Google. This can take 2 forms.
- Showing up in the Organic Search Listings (i.e. the middle column of the search page results)
- Advertising using Google Adwords (the right column of the search page results)
Today, I am going to focus on the second option: Google Adwords.
If you have never advertised with Google before, it can be a very scary proposition. And if you are an experienced Adwords user, it is even scarier in today’s society, because Google is changing.
How are they changing? Like everyone else, they are reacting to the plunging economy. But Google is a huge money making machine. Rather than laying people off or lowering salaries, they have reacted in a different way.
Google is tightening up on the relevency of the advertisements they display. In other words, Google is redoubling their efforts to be extra sure that, when you put in your search term, you will get results that will satisfy you. If you, the customer, are not satisfied, Google loses.
And Google NEVER loses.
What does this mean to the people, like me who advertise on Google? It means we had better have ads that are relevent and that give the Google customer what they are looking for. If not, Google will cut you off at the pass. You will never have a chance.
What do I mean by this? I mean having compelling ad headlines and ad copy that will draw people to your advertisement. But more importantly, it means that your landing page must DELIVER exactly what you promise in your ad.
If someone clicks on your ad but is sent to a landing page that doesn’t deliver the promise of the ad, they will click off in seconds. Google can track that. Google knows EVERYTHING.
And Google will punish you for it. How?
By giving you less traffic, or more likely, less of the prime traffic you are looking for.
Google will NOT be forgiving here, guys. It is their reputation and their bottom line.
Overwhelmed?
No worries. I am training with a person who I consider to be one of the top 3 experts in the world in Google. She has been giving training sessions for about a year with Carbon Copy PRO, although she is not a member. I also saw her present her unique Google methods at both Live Carbon Copy PRO LIVE Marketing Events over the past year.
My wife Rosemary and I decided we wanted more.
We started specialized training with Cherie Yvette, The Urban Cowgirl about 6 months ago, and our business profits jumped 100%. She will show you how to construct top quality campaigns that will allow you to compete with the big guys on Google.
Or, if you prefer, she will build campaigns for you and teach you how to optimize them for peak performance.
She is a tireless teacher who will do what it takes, for as long as it takes, to make you successful on Google. I cannot recommend her services highly enough.
Visit The Urban Cowgirl Website for more information.
I do not get paid one penny for recommending Cherie. This is not an affiliate link.
This is just one VERY SATISFIED CUSTOMER who wants to pass this quality resource on to his loyal readers.
To your success,
Bob
November 7, 2008; Cresskill, NJ
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Bob, thanks for sharing your experience with this group. I just found their website and was floored at how much I resonated with their vision. Very helpful to hear about your experiences.