A Unique Method For Understanding Your Target Market
There are few things more vital to the success of any network marketing business (or any business for that matter) than having a clear understanding of exactly who you are marketing to.
Most people in the industry call it your “Target Market”, and the sooner you get this right, the faster you’ll start making money.
In fact, if you develop a crystal clear picture of your target prospect and that market is profitable (that is, they will have a genuine interest in buying your product), then you can basically PRINT MONEY whenever you wish.
But how do you develop that clear picture of your target market, your “Ideal Prospect.”
It’s not as easy as it may sound, but I heard a great technique yesterday on a training call that I want to pass on to everyone on this blog.
Here’s the process:
- Name your prospect. This makes it personal and allows you to talk about your ideal prospect as if it was a real person.
- What do they need? When describing your ideal prospect, think about who would need your product the most.
- Relate to your Ideal Prospect. Relate the description of your ideal prospect to your own life experiences. What made you purchase your product or join your business opportunity? What problems were you having? What needs were met by your decision? It’s much easier to market to a prospect that you, yourself can relate to in a very strong way.
- Get VERY specific, the more the better.
I did this exercise last night and I want to share it with you today. You will be able to see just how specific I got when describing my ideal prospects, who I called Nate and Natalie (I didn’t want to be sexist, so I made both a male and female version of my ideal prospect).
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Meet Nate and Natalie
Age: Middle age between 40-55.
Occupation: Professionals working between 50-70 hrs per week with a lot of responsibility and very stressful positions.
Marital Status: Married (but never seeing each other due to work and kids’ schedules) or separated/divorced for the same reasons.
Home Owners: Yes, two story home in suburbia so that they can commute an hour to work into the city. Maybe a vacation home in the mountains or beach, but they never have time to go there.
Family: Kids who go from sitter to sitter when younger, or who come home from school to an empty house. The kids have very structured lives, going from activity to activity. The family rarely sits down to dinner at the same time, since no one is home early enough.
Health: Fair to poor. Lack of exercise – not enough time or energy. Poor eating habits: too much fast food and processed food (can you say microwave dinners?). Because of this they are both 20-40 lbs overweight and too tired/lazy to do anything about it. The pop Tums like they are candy.
Mental State: They have given up on trying to keep in shape. They feel guilty for not spending more time at home for their spouse (if still married) and their kids. They are tired of missing their kid’s school plays and baseball games because of work. They are sick and tired or being sick and tired. Something has to give!
What They Do To Relax: Nights are spent vegetating in front of the TV trying to escape their stressful day. Weekends are spent working and then catching up around the house. Usually a weekend barbeque is planned to try and unite the family, but hardly anyone shows up.
Ephiphany: They wake up one morning with the feeling, “Is This All There Is? They look back and realize that their life has been spent on all the wrong things, that they really haven’t helped anyone on this planet.
Or maybe a significant health issue or event causes them to take stock of their life and realize that something has to give or they will end up in an early grave. They start questioning exactly why they were put on this Earth, and what people will remember about them when they’re gone.
They start looking for other ways to pay the bills that will allow them to have more time for family, friends, and most importantly, themselves. But they also need something that will not only give them freedom but will be lucrative enough to allow them to pay the mortgage and the orthodontist for the kids, and get ready for their kid’s college costs. They need pay for their 2-story house and their vacation home. Not to mention their retirement (if they have the money!).
And – oh yeah – they’d like to feel like they can make a difference in the lives of others.
This is where we come in!
You know what the great part is? I KNOW THIS PERSON.
I WAS THIS PERSON!!!!
And it can’t get any easier than marketing to yourself.
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Develop this kind of picture for your ideal prospect. When you do so, it becomes amazingly easy to develop a marketing strategy that is laser-focused on this target market.
To your success!
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