New Study on Social Marketing — How Do You Stack Up Against Your Competitors?
Social Marketing is the new darling of the business world. You’ve all undoubtedly heard about it:
MySpace, Facebook, Blogging, Twitter, and Social Bookmarking.
But what does it all mean?
Who is using it and how are they using it?
Does it really help grow your business?
I just received an email from Michael Stelzner, author of Writing White Papers: How To Capture Readers and Keep Them Engaged.
Michael sent me a link to his new white paper, “Social Media Marketing Industry Report.”
Very cool stuff here, guys. A must read.
Among his findings:
- Most marketers are NEW to social marketing, having only been using it for a few months or less
- The number one advantage to using social marketing is, not surprisingly, generating exposure for your business.
- The top 4 social media tools were (in order)
- Blogs
There were many more interesting findings. It’s definitely worth your time to check it out. To read the complete study, go to:
http://www.whitepapersource.com/socialmediamarketing/report/
If you wish to follow Michael on Twitter, go to http://twitter.com/mike_stelzner
To your success!
Dr. Bob Clarke
How Does Dr. Clarke Make HIS Money Online?
“How Do I Best Use MySpace to Market My Online Business?”
From our last post, hopefully you’ve been able to set up a killer MySpace profile. But now what?
How do you best use MySpace to market your business?
Welcome to Day 19 of the “30 Tips in 30 Days” Blog Special for the month of December. If you’ve missed any of the previous posts, click on the Business and Marketing Tips category on the right sidebar.
Question: “How do I best use MySpace to market your business?”
Answer: YOU DON’T!!
At least not directly.
As I’ve stated here before, one of the biggest mistakes home business owners make when using social marketing is TRYING TO MARKET THEIR BUSINESS DIRECTLY.
Why is it a mistake? Because people come to MySpace, YouTube, and Facebook to enjoy content and build relationships.
They DO NOT want to be sold to.
So what do you do?
You build relationships with people, become friends, and through your content, get them interested in what you do.
How do you add friends?
There are a couple ways:
- Manually — you can use the Search feature to search MySpace for people with specific interests, locations, nationalities — pretty much whatever you are looking for. Once you find them, you can send them a friend request. HINT: Read their profile and send them a short message that indicates what about them interests you. If you do this, you will almost always get your friends request accepted
- Automated — there are several software packages that will allow you to add friends to MySpace automatically. My favorite of these is AddNewFriends.com. They have a free feature that allows you to add up to 50-100 friends per day. You can also add a short message that you can send with your friend request. You can make this message something general to apply to everyone. You will probably get a lower percentage of people to accept your friend request, but you can add ALOT more FRIENDS in a short period of time using automated software. HINT: Don’t add more than 100 friends per day (or 50 to be safe) using automated software — if you do, you run the risk of getting shut down by MySpace.
How else can you find friends on MySpace?
One of the ways I use most is to go to the Groups feature.
MySpace has dozens of group categories to choose from, and hundreds of groups. Find some that share similar interests to yourself and start checking out profiles. You can also add an entire group of friends using AddNewFriends.com.
For example, I attended Rutgers University and there is a specific group that includes Rutgers current students and graduates. Great resource for me. First of all we have something in common already before we’ve ever met. Secondly, these are usually people of high intelligence, willing to check out new opportunities to make money online.
Use the Group Search feature to add friends to MySpace. It’s the best way to start making friends with people with similar interests.
To your prosperity and your new relationships!
Bob
December 19, 2008; Cresskill, NJLIVE COMMENTS
Latest on Thu, 03:08: Mary.. let me know my error... let's discuss!
: I think, that you commit an error. Let's discuss. Write to me in PM, we will communicate.
: Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty [...]
: Hey doc, right on! Need more people like you on the planet
: I was just introduced to your site through CCPro Forum. My initial question - how should one define "TRUTH"? (I love word-studies and that's a [...]
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