I am not a salesperson.  Never have been.  But when I started doing network marketing, I began studying sales marketing strategies to improve my skills in this area.  And there’s one thing I’ve learned.

You NEVER know where you’ll run in to a SALES GURU. You know what I mean… the guy who is SO GOOD at selling that you find yourself mesmerized by his technique, and get drawn in to his product…

EVEN THOUGH YOU KNOW EXACTLY WHAT HE IS DOING.

Bob and Rosemary at the Atlantis Resort, Bahamas

Rosemary and I experienced such a lesson last week…. at the Atlantis Resort in the Bahamas, no less.

It started when we first checked in.  We were asked if we were interested in taking a tour of the brand new timeshares being offered at the Atlantis.  There were plenty of  ‘incentives’ to do so and only an hour involved, so we said…

“What the hell?”

What we got was much more than we bargained for.  We got a lesson in sales techniques from a true sales guru.

I mean, this guy did EVERYTHING right.

• First, he bought us breakfast, and talked with us as if we were good friends.  Talked about our family and his, our vacation, our time at the Atlantis, everything and anything EXCEPT what he was selling.
• He remembered our first names and used them often.  I mean, we felt like we’d known this guy for years!
• He used NO PRESSURE.  NONE. I love that!
• Based on what we told him about our desires for the perfect vacation, he first wove a story telling of the problems that most people face when taking a vacation … especially being surprised at the quality of your destination when you get there.
• He then painted a beautiful solution to these problems... showing us  a better way to vacation when we want, and where we want.
• He created SCARCITY, by letting us know that the time share slots were going fast (not sure if it was true, but he did a good job at selling the point).
• He told us of all the celebrities who routinely stay at the same properties, including one of my idols, Michael Jordon.  Great example of using SOCIAL PROOF.  After all, if the best basketball player of all time stays there on vacation, that’s good enough for me.
• Finally, he didn’t take NO as a rejection, just an opportunity delayed.  We promised to tell our friends who may be interested, and we will!  Thus, even with a rejection to his sales opportunity, he received countless other possible contacts just by being professional, gracious, and a damn nice person.

Oh — one more thing — he took an immediate and sincere interest in our home business opportunity.  He got on his computer right on the spot and we went to our website and I showed him OUR opportunity.  He asked intelligent questions and promised to take a closer look.

Even if he had no interest at all, his strategy was PERFECT in that he made us feel like we were not being pitched, but actually partners in a decision.

My point to all this?

KEEP YOUR EYES OPEN!  You never know when and where you’ll get a sales and marketing education that will help take YOUR business to the next level.

I learned a lot from this guy.  Not what I expected on a vacation.

But I was smart enough to see a great sales lesson when it hit me between the eyes!.

Be alert!

To your success!

http://carbon-copy-professional.com

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