Copywriting — the one skill the Mike Dillard says is THE ONE SKILL he would master if he had to start from scratch.
Because EVERY form of marketing you can think of has it’s roots in copywriting — the art of selling with the written word.
Master this skill and you can write your ticket.
It’s that important.
Now, if you want to scratch the surface and begin the process of learning copywriting, you can buy some copywriting books and begin your studies.
But if you are serious — dead serious — about learning this critical skill, I can highly endorse Mike Dillard’s Copywriters Guild. Here, Mike and another top copywriter Ben Settle open the vault and teach you step-by-step how to become a killer copywriter.
Add for a VERY brief time — until November 26. 2009 at midnight CST — Mike is offering his course at 33% off — less than $100!
In my opinion, this very well may be the best deal on the Internet if you are serious about learning Copywriting.
And you don’t have to be a great writer to be a great copywriter. In fact, the simpler words you use, the better you’ll be at copywriting. It’s all about grabbing the attention of your readers and leading them to the sale. It’s about strategy, all taught by Mike and Ben.
And when you click the link, you’ll see the free bonus that Mike is including with The Copywriters Guild.
Killer stuff, but hurry up.
The 33% discount (Total cost = $97) comes down on Thursday, midnight CST.
To your success!
I finally have to admit it.
I just don’t get Twitter.
There, I said it. And you know what?
I feel better.
It’s not that I don’t understand what Twitter is.
I just don’t get the point.
I consider myself a fairly bright guy. I graduated from college with a 3.8 cumulative average. I received a Ph.D. in Physiology at age 23. I’ve done a postdoctoral appointment at Harvard Medical School and I’ve worked at some of the best hospitals on the East Coast.
But the real purpose of Twitter? Nope, don’t get it.
Maybe its because I’ve watched all my Network Marketing friends spend hours upon hours following anyone and everyone they can find that may even remotely be interested in what they have to sell, hoping they will follow them back and then unfollowing them if they don’t. I hear these major proclamations of having reached 500, 1000, and even 1,000,000 followers.
I guess that’s good, but how can anyone listen to anything if they are following so many people?
I know I can’t, and I only follow 200 people. Even that is a challenge to me.
I know, I know… I can use Tweet Deck to segment my followers. I can use Tweet Later to automate my tweets. But why?
What’s the purpose?
I don’t go on Twitter with the purpose of buying something or joining another home business opportunity. I’m perfectly happy with the one I have. I don’t go on Twitter to hear the next best inspirational or motivational quote that is copied off the Internet. I am pretty motivated already.
Should I really be honest?
I go on Twitter for only a couple of reasons.
First, to see what guys like Donald Trump, Robert Kiyosaki, and Mike Dillard (yes, Mike I am a follower) do on a daily basis. I’m curious.
Second, I follow established people in my industry who I respect, not because I think they’ll be handing out any unique tidbits of knowledge (although they might), but more because I want to see what they consider important to post on Twitter.
So if the idea is to follow as many people on Twitter as possible, so they will follow you back, then it seems to me that everyone is following and no one is actually leading.
But I’ve discovered that I’m wrong. I think I’ve figured out who the leaders are on Twitter.
The leaders are the ones who follow the LEAST number of people. Check this out —
- The “real” Donald Trump — 2549 followers…. Following 2.
- Robert Kiyosaki — 10, 148 followers…. Following 9
- My favorite example…. Al Gore — 1,015,073 followers …. Following 8!
- And we all remember how Mike Dillard “purged” his follower list (a move I strongly agreed with).
The ultimate leader on Twitter? It must be Jay Kubassek.
Jay had to actually APPROVE me before I could follow him. Now he must be THE LEADER! (I say this tongue in cheek. Jay is, in fact, one of the strongest leaders I have had the pleasure of knowing).
In all seriousness folks, what’s the damn point!
Someone straighten me out here. Help me understand the real meaning and purpose of Twitter.
If it wasn’t so sad, I would laugh.
Actually, I do laugh a little, as I imagine my team member’s eyes bugging out of his/her head when they see how much money they blew on Google in one day.
Why? Because they weren’t prepared.
Taking the plunge into the world of Pay Per Click Marketing is not one of those things that should be done haphazardly. Many serious marketers, including myself have spent months and even years studying Google Adwords trying to develop the best strategies for getting the best qualified prospects at the lowest possible cost.
And even now, while Google is my primary lead generation and it generally treats me well, there are days when it bites me in the butt. Just like everyone else who markets on Google.
So back to my team member….
This guy called me the other day to tell me he had read a little about Google and was ready to start marketing. I chuckled a little, and tried to explain the kind of preparation needed in order to avoid losing a ton of money at the beginning, but he didn’t take me seriously.
His eyes were bugging out of his head the next day. I don’t even want to tell you how much money he lost without much to show for it.
And it all could have been avoided.
Taking this guys approach is like jumping into a car for the very first time and proclaiming yourself ready to drive. How silly is that? Everyone knows that you have to take classes, practice for several hours with a trained and skilled driver by your side, take a test, and then you are ready to drive on your own.
It’s the same with Google. Education is a MUST! Training is ESSENTIAL!
Without it, you might as well set up a direct deposit of your paycheck directly to Google. They will love it.
You will not.
Before I close, I will leave you with two resources that I’ve used again and again in my Google adventures.
Perry’s guide is written and extremely comprehensive. So is Mike’s course, but it is in video format for the most part.
Both are excellent. I would suggest you get both resources, study them extensively, and then consider taking the Google plunge.
After all, you don’t want to get cited for Googling Under the Influence.
Affiliate Marketing is a great way to make money online. For those of you who don’t know what it is, Affiliate Marketing involves advertising and marketing someone else’s product. In turn, the creator of that product agrees to give you a certain percentage of the sale for each buyer you send their way.
You are usually given an Affiliate Link to use when advertising online, so that if someone purchases through your link, you get credit for the sale.
Affiliate commissions can run anywhere from 10-50% of the sale, so you can see how the money can add up rather quickly.
Let me state right now…
I do NOT have a problem with Affiliate Marketing or the people who use it.
But after watching closely the last several months, the question I have to ask is…
Are All Affiliate Marketers in Bed With Each Other?
In other words, it almost seems like all affiliate marketers do is market each others back and forth.
Someone comes out with a new product… the newest, best way for network marketers to “explode their business”
Pretty soon, I start getting emails from all my affiliate marketer friends (I am on a LOT of lists). And the countdown begins…
- Only 48 hrs left to take advantage of this great offer!
- 24 hrs left — don’t get left out of this once in a lifetime offer!
- You are going to miss out on the opportunity of a lifetime if you don’t act in the next 12 hrs!
And then the “extras” start getting thrown in.
Buy from this link and I’ll throw in my free Ebook on ……
Buy from the link below and I’ll give you a free, 1 hr business consultation….
And even this one…..
I’ll buy the product FOR YOU if you buy through my link… (this much have been one hell of a contest).
Then the deadline ends, there is some quiet time, and then the next Internet “Guru” announces the launch of his/her next product, and the cycle starts all over again.
Enough already! All of these products can’t possibly be the “one product that is going to take my business to the next level.”
It isn’t humanly possible.
But, as I said, I am not against Affiliate Marketing.
In fact, I also make money from Affiliate Marketing. It is a great way to supplement my primary business income.
But I do it with INTEGRITY, and that is what I am imploring others to do.
What do I mean?
I follow this very simple rule before I even think of suggesting or recommending any product to my valuable list of followers….I will only recommend a product if:
- I personally have used the product and can vouch for it’s usefulness in helping my followers… and it has to be worth the money.
- I know of someone who I respect that has used the product and tells me personally how it helped him/her.
- In cases of new product launches, I will only recommend the product if I have personally used the creator’s products in the past and have such an utmost respect for the integrity and knowledge of that person that I feel comfortable making a recommendation to my followers. This was true of the new product recently launched by Mike Dillard, MLM Traffic Formula 2.0.
In fact, in this latter group, there are only a handful of people who fit this category for me.
They include Mike Dillard, Perry Marshall, Eben Pagan and a few others.
That’s not to say that other Internet Marketers aren’t just as good or shouldn’t be included on this list. I just haven’t had the personal experience to add them to MY LIST.
As most of my readers know, I only really recommend a handful of products on this blog (see Resources Tab). But you can rest easily knowing that these products get my PERSONAL recommendation because I have first hand knowledge of their excellence.
After all, my reputation is on the line.
I know that if I recommend a really bad product that doesn’t deliver what it promises (just to make a small commission), I will lose the trust of my loyal readers. And I can’t let that happen!
Enough already with the Affiliate Marketing Merry Go Round.
It’s making my head spin. Too many can’t miss products, too many empty promises, too many of the same old products gift-wrapped into the new and biggest thing.
Let’s have some integrity. Let’s get honest with people. Stop making a few bucks at other people’s expense.
The economy is bad enough.. we don’t need to add to other’s financial issues!
Your Friend on the Inside,
Over the past years, I’ve had the opportunity to observe leadership, particularly as it pertains to the Network Marketing industry. And the more I observed these people, those who are a cut above the rest, those 3 Percenters that I so often talk about on this blog, several characteristics or “methods of doing business” have stood out.
What do guys like Mike Dillard, Jay Kubassek, Aaron Parkinson, and Mark Weiser all have in common? Besides being pretty damn wealthy, I mean!
Today I would like to share some of the leadership traits that I find particularly important.
As you’re reading through this list, compare yourself and where you are in your life and your business.
How do you measure up?
I would venture to say that the more traits you share with the top leaders in the industry, the closer you are to becoming the LEADER that others will follow.
After all, it’s not about who is selling the best products or which company has the most lucarative compensation plan… it’s ALL ABOUT LEADERSHIP.
People join leaders in Network Marketing, not companies.
Without further adieu,
These are the Top 10 Leadership Traits Commonly Found in Those That Dominate Network Marketing:
- Leaders hold themselves ACCOUNTABLE. They set daily, weekly, and monthly goals and hold themselves accountable to these goals. They do not require others to keep them on task. Leaders are SELF-MOTIVATED
- Leaders are SELF-DISCIPLINED. Almost all leaders I have ever met have a “daily method of operation” and are disciplined about completing each task.
- Leaders are VISIONARY. Leaders have a clear vision of why their business enterprise is important to them. Possibly even more importantly, leaders see possibilities that others may not. They are extremely open to exploring new ideas.
- Leaders are RISK TAKERS. They are not afraid to risk a lot to potentially gain even more. They are courageous in their dreams.
- Leaders do NOT RECOGNIZE FAILURE. Rather, they see each “failure” as important information for their next attempt, which they’re sure will be successful.
- Leaders OVERCOME OBSTACLES. They do not let setbacks stop them, but move around them and find alternative ways to achieve their goals.
- Leaders are CONFIDENT and SELF-ASSURED. They do not seek nor do they need the approval of others. Leaders are confident of their skills and their ability to help others attain a high level of success.
- Leaders DO NOT WORK HARD, they WORK SMART. Leaders understand the 80/20 rule — that 80% of their results will come from 20% of their efforts (income producing activities), and they adjust their work emphasis accordingly. Leaders are not afraid to OUTSOURCE or DELEGATE less important activities.
- Leaders continually STRIVE TO LEARN new things. They are always striving to improve their lives in any way possible through knowledge. Leaders never stop learning.
- Leaders are HUMBLE. True leaders never forget what is was like when they were not initially successful. Leaders are GRACIOUS for their success and THANKFUL for the opportunity to truly help others.
How do you stack up? Give yourself 1 point for each other the above traits that you feel you display.
Most people probably rank about a 2-3 on this scale if they’re very honest with themselves. I think if you rank 5 or above, you are well on your way to becoming the leader others will follow.
Rank an 8-9?
Give me a call so we can work together.
To your success!
It seems I have survived the swine flu and am back in the saddle and ready to rumble.
Now that I can finally sit in front of my computer again instead of laying in bed, I just spent the last 36 minutes watching a fascinating video by a guy named Mike Dillard.
Many of you are already familiar with Mike from Magnetic Sponsoring and the products that have revolutionized that way network marketers do business (and I don’t say this lightly).
Today, Mike announced that in the next 4 days he will be launching a revised, upgraded version of the one product that changed my Network Marketing fortune…. MLM Traffic Formula.
He is calling it MLM Traffic Formula II, and it promises to be even better than the first.
You know, I can count on one hand the number of Internet Marketers that I actually TRUST, and Mike Dillards is at the top of the list.
Why? Because Mike consistently OVERDELIVERS in content, far beyond what you would expect for the asking price of his products…. and I have them all —- Magnetic Sponsoring, Building on a Budget, PPC Domination , MLM Traffic Formula — to name a few.
Mike has allowed me, as a Magnetic Sponsoring member, to offer to you for a limited time the opportunity to get this product as a VERY reduced rate when it comes out in the next 4 days.
To help you decide it will help you, take a look at the same 36 minute free video that I just watched… you will NOT be disappointed.
Again, it is called Mike Dillard’s MLM Traffic Formula II.
Chances are very high you’ll be hearing about this one for years to come, and it will become one of the staples of the industry.
Get in now so you can qualify for the heavily reduced purchase price.
Your friend on the Inside,
P.S. You know I am very, very selective on which products I promote on this blog. You can feel safe that this one is a keeper.
Welcome to Day 10 of the “30 Tips in 30 Days” Business and Marketing Tips blog series. The first 10 days have focused on organizing a new business and developing the proper mindset for running your new venture.
Today we will start talking about Marketing.
The first thing necessary to becoming a proficient marketer online and offline is to develop a profitable marketing strategy.
I have broken this process down into 4 steps:
Step One: Define Your Target Market
Who are you marketing to? You can’t begin to develop a marketing strategy without asking this fundamental question. Think about your target market. Really take some time and define this niche. Get into as much detail as possible. Ask yourself questions like:
- What do they do for a living?
- How old are they?
- What do they do for fun?
- Where do they live?
- What sites online do they visit?
- What are their likes and dislikes?
- What do they wear?
- What are their habits?
Ask any other relevant questions to more closely define your target market and record them in your business journal. This is the first step in developing a viable and profitable marketing strategy.
After all, if you don’t know who you are selling to, you’ll just be shooting in the dark with your marketing.
Step Two: Declare Your Marketing Goals
What are the goals of your marketing plan? Again, be specific and record everything in your business journal.
- How much money are you looking to ultimately make each month?
- How many leads will you need each week to meet these goals?
- What would you do with this kind of money?
- How would your life change?
- Visualize that life in as much detail as possible.
Step Three: Determine Your Marketing Budget
Put quite simply, how much are you willing to spend each month to reach your financial goals?
Are you willing to spend some money upfront to get your marketing strategy going on the right foot? Are you willing to invest in training that will help you move your business forward?
Be honest here. If your marketing budget is limited, it’s okay. There are ways to market and build your business on a shoe string budget.
Check out these FREE VIDEOS by Mike Dillard of Magnetic Sponsoring for ideas on how to market on a limited budget .
But as a general rule …
The more money you can invest in your marketing, the faster your business will grow.
Step Four: Decide HOW You Want to Market
There are plenty of options here:
- Online versus offline marketing
- Direct mail marketing
- Purchased leads (not generally recommended)
- Pay-per-click advertising
- Social networking
And many others.
The keys here are to determine what you like to do and how much money you have to invest in your business. For example, purchased leads, direct mail marketing, and pay-per-click advertising tend to be more expensive forms of marketing than lower budget options such as blogging, social networking sites, and article writing.
Deciding what you like to do, and accessing what you are good at will go along way to determining what your marketing strategy should be.
- If you are good at writing, you will want to obtain leads with article marketing.
- If you like making videos, than YouTube will be for a great way for you to gain business exposure.
- If you are very analytical, then Pay-per click will be right up your alley.
You get the idea. Match your talents with the type of marketing that best suits you and will help you achieve your business goals.
So there you have it.
The 4 D’s of Developing a Profitable Marketing Strategy.
Determining your marketing strategy up front BEFORE you start marketing will save you a lot of money in the long run.
To your unlimited prosperity!
I attended a Wealth Conference last week in beautiful, sunny Marco Island, FL. At this conference, we received a lot of great financial information and investment tips, things that will change the way I invest and grow my money during these tough economic times.
At every Conference, you hope to pick up a few “gold nuggets” that will change your life positively in some way, either in marketing, finance, or some other phase of your life.
So I attended this Wealth Conference, figuring that the gold nuggets I received would be something in the area of investing or wealth creation. And true to form, I received many at this Conference.
But I also received a gold nugget for my marketing business, one that I was not expecting nor even looking for.
Rosemary and I went down to Marco Island a day early to enjoy the sun and warm weather (leaving behind the 20 degree deep freeze of New York City!). We decided to go for a stroll on the beach, and along the way we ran into Mr. Greg Davison.
Greg is a friend from our network marketing opportunity, and he is one of the top earners in our company. We started chatting with Greg about our business, and he graciously spent about 30 minutes dissecting our business with us: what we were doing, what we were not doing, how we went about this and that.
It’s a real eye opener when you actually describe what you do to someone else!
After a while, Greg got a really serious look on his face, told us that we were doing everything that top earners do to succeed in network marketing.
Except for one thing.
And it is this ONE THING that most people in network marketing and MLM miss.. and why they ultimately crash and burn.
Here is what Greg told me.
He said that we lacked POSTURE. Hmmmm…….
At first I thought maybe I was slouching or hunched over.
But he went on to explain that he was talking about POSITIONING, how you present yourself to others looking at your opportunity. In other words, PRESENCE.
It’s the one quality that all top earners have, and it’s probably the hardest to acquire.
Because it’s more of a mindset issue than simply a matter of studying a marketing technique.
It’s believing that you are a TRUE LEADER, and someone who can help almost ANYONE succeed in your business opportunity.
It’s about having that presence or posture that your time is valuable, you only work with people really serious about making money, and if that’s not you, step aside.
It’s not arrogance. It’s not meanness.
It’s a kind of cockiness (but in a good way), extreme self confidence that you are the leader this person has been looking for.
So how do you acquire PRESENCE?
As with most anything else in Network Marketing and life, for that matter…. it’s a PROCESS.
A process that starts with knowledge, continues with experience, and ends with the mindset of self assurance and leadership.
So as the Conference continued, I cornered several of the top earners in our company.
I asked them one simple question.
“Is there any material I can study to push me closer to attaining that PRESENCE or POSTURE? Some product out there that made a difference to you, a top earner as you made your way to the top?”
One product was mentioned by EVERY SINGLE PERSON I SPOKE WITH.
The Magnetic Sponsoring product, BLACKBELT RECRUITING, by Mike Dillard.
Each person specifically mentioned this product as being one of the reasons that they developed the presence they needed to get and stay at the top.
So I purchased Blackbelt Recruiting, it arrived today, and guess what I’LL be doing all weekend.
I can’t wait to dive into it.
I’ll let you know what I think.
Not sure if I will be putting it on my Recommended Resource list just yet.
So don’t run out and buy it just yet. But you can get a FREE VIDEO from Mike DIllard about some of the things we’ve been discussing today.
Just go to this Blackbelt Recruiting page and click on the link for the FREE VIDEO.
They are terrific!
To your success!
If you are in MLM and haven’t seen Mike Dillard’s famous (or in some MLM circles, infamous) Coffee House Letter yet, you should definitely take a look. You may not agree with it all, but Mike definitely makes some valid points.
The Coffee House Letter has drawn some controversy from MLM loyalists. I read one blog post yesterday from someone who was incensed over Mike’s letter. His main argument was that MLM is stronger than ever, and the key to building a strong downline is in building relationships with your team.
I don’t think anyone can or would argue this point about building strong relationships, and it wasn’t the focus of Mike Dillard’s letter. Rather, it was the concept of residual income versus getting paid first (or GPT, as in Getting Paid Today).
I have been in both business models, so I think I can speak on this with some level of expertise.
During my MLM experience, it took us months to build a downline where we were receiving a decent residual income each month. And truth be told, over half of that income came from one consultant.
One month, this consultant just disappeared, apparently moving to another opportunity. This was exactly the scenario that Mike Dillard painted in his Coffee House Letter, and it was devastating to our team.
We are currently involved in a Direct Sales opportunity where the commission structure is much like that of the mortgage and real estate industries. Our main commission flow each month is from the direct sales of our company’s products, and we get paid UP FRONT for these sales.
There is also a one-level residual income built into this commission structure, giving us both direct and residual income each month.
The best part of this commission structure is that we get paid today, not waiting for residual income to build up. And we don’t worry about someone leaving our organization for another opportunity. If someone does leave (and this doesn’t happen often), we have already received the commission on his main product purchase(s) to gain entry into the program. If we lose the residual income from this person, it will sting but not be a major hit on our monthly income.
There are merits to both the MLM and Direct Sales business structures, but having experienced both and given today’s unstable economy, I would much rather get paid upfront, today rather than wait for residual income to build.
What do you think?
To your success!
Bob ClarkeNovember 11, 2008; Cresskill, NJ