New Study on Social Marketing — How Do You Stack Up Against Your Competitors?

Dr. Bob Clarke — Tue, 24 Mar 2009 20:02:21 +0000

Social Marketing is the new darling of the business world. You’ve all undoubtedly heard about it:

But what does it all mean?

Who is using it and how are they using it?

Does it really help grow your business?

I just received an email from Michael Stelzner, author of Writing White Papers: How To Capture Readers and Keep Them Engaged.

Michael sent me a link to his new white paper, “Social Media Marketing Industry Report.”

Very cool stuff here, guys. A must read.

Among his findings:

Most marketers are NEW to social marketing, having only been using it for a few months or less
The number one advantage to using social marketing is, not surprisingly, generating exposure for your business.
The top 4 social media tools were (in order)
- Twitter
- Blogs
- Linkedin
- Facebook

There were many more interesting findings. It’s definitely worth your time to check it out. To read the complete study, go to:

If you wish to follow Michael on Twitter, go to http://twitter.com/mike_stelzner

To your success!

Dr. Bob Clarke

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