New Study on Social Marketing — How Do You Stack Up Against Your Competitors?

March 24, 2009 · Filed Under Articles, Blogging, Facebook, Social Marketing, Twitter · 1 Comment 

Social Marketing is the new darling of the business world.  You’ve all undoubtedly heard about it:

MySpace, Facebook, Blogging, Twitter, and Social Bookmarking.

But what does it all mean?

Who is using it and how are they using it?

Does it really help grow your business?

I just received an email from Michael Stelzner, author of Writing White Papers:  How To Capture Readers and Keep Them Engaged

Michael sent me a link to his new white paper, “Social Media Marketing Industry Report.” 

Very cool stuff here, guys.  A must read.

Among his findings:

  • Most marketers are NEW to social marketing, having only been using it for a few months or less
  • The number one advantage to using social marketing is, not surprisingly, generating exposure for your business.
  • The top 4 social media tools were (in order)
    • Twitter
    • Blogs
    • Linkedin
    • Facebook

There were many more interesting findings.  It’s definitely worth your time to check it out.  To read the complete study, go to:

http://www.whitepapersource.com/socialmediamarketing/report/

If you wish to follow Michael on Twitter, go to http://twitter.com/mike_stelzner

To your success!

Dr. Bob Clarke

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