I’ve Been Google Slapped Again — Thank God!
Anyone with experience in MLM, Network Marketing, or Direct Sales knows what a Google slap is. If you don’t, take a moment and google “Google slap” and get up to speed before proceeding here.
“I’ve been Google slapped again” became an altogether too familiar scream around my house lately.
Now, the point of this blog post is not to argue the validity of the latest Google slap on affiliate marketers and “make money” opportunities, but to point out that good things comes from even the darkest clouds.
Here’s my story….
I fell in love with Google Adwords. I started advertising on Google over a year ago, and the leads came in at breakneck speed. Costly? Sure, but I received extensive training from some very well respected Google authorities. So I knew what I was doing, paid a reasonable cost, and was a very happy camper.
Then I got slapped, and slapped again, and again. Every time I made changes in my campaigns to adjust to the latest slap, I would no sooner get traffic back up and leads coming in then…. BAM! I would get slapped again.
It was difficult, but the upside was so damn high. So I kept adjusting and moving forward.
I was hooked!
At least I was until the latest slap a few weeks ago, when Google decided to make Affiliate Marketers lives a living hell. My impressions went to ZERO overnight, and I received that dreaded “You are suspended from Google” email.
Now what? I mean, if Google was against my entire community, what hope was there, right?
WRONG!
Hope rose anew from the fact that the Google suspension has forced me to “back to my roots”, back to the methods of marketing that I had abandoned, things like social media, article marketing, press releases, blogging…. all basically forgotten and left for dead as I discovered what I now call…
The Crack Cocaine of Internet Marketing... Google Adwords
I got caught with my pants down. I got so enamored with the instant gratification of Google that I left everything else behind. I had forgotten all the free and low cost leads I used to get before I became addicted to Google. Even though I consider myself an experienced marketer, I broke the Golden Rule — never put all your marketing eggs in one basket.
Fast forward a few weeks. Still feeling the sting of less lead flow, but I am now detoxed from Google and life continues on. I’ve found that I have a renewed passion for writing good solid articles that deliver something valuable to people. I have returned to blogging with a similar passion. Videos are in the making, and the leads are coming back.
Yes, I have moved over to Yahoo and MSN (Bing) like most others who’ve been slapped, but I’ve done so with the full understanding that I need to diversify my marketing. So now, instead of focusing 95% of my marketing efforts on PPC advertising, I am adding in a mixture of articles, press releases, blogging, Squidoo, Hubpages, and video marketing.
And oh yeah… I have officially started Twittering (or whatever a person who uses Twitter is called)!
My take home message folks?
Marketing on the Internet is just like Investing —>
Never put all your efforts in one place… diversify, diversify, diversify!
Til next time,
Competing in Today’s World — Google Style
Talk with any of the most successful network marketers today and they will likely tell you that a strong component of their marketing strategy is getting their message out on Google. This can take 2 forms.
- Showing up in the Organic Search Listings (i.e. the middle column of the search page results)
- Advertising using Google Adwords (the right column of the search page results)
Today, I am going to focus on the second option: Google Adwords.
If you have never advertised with Google before, it can be a very scary proposition. And if you are an experienced Adwords user, it is even scarier in today’s society, because Google is changing.
How are they changing? Like everyone else, they are reacting to the plunging economy. But Google is a huge money making machine. Rather than laying people off or lowering salaries, they have reacted in a different way.
Google is tightening up on the relevency of the advertisements they display. In other words, Google is redoubling their efforts to be extra sure that, when you put in your search term, you will get results that will satisfy you. If you, the customer, are not satisfied, Google loses.
And Google NEVER loses.
What does this mean to the people, like me who advertise on Google? It means we had better have ads that are relevent and that give the Google customer what they are looking for. If not, Google will cut you off at the pass. You will never have a chance.
What do I mean by this? I mean having compelling ad headlines and ad copy that will draw people to your advertisement. But more importantly, it means that your landing page must DELIVER exactly what you promise in your ad.
If someone clicks on your ad but is sent to a landing page that doesn’t deliver the promise of the ad, they will click off in seconds. Google can track that. Google knows EVERYTHING.
And Google will punish you for it. How?
By giving you less traffic, or more likely, less of the prime traffic you are looking for.
Google will NOT be forgiving here, guys. It is their reputation and their bottom line.
Overwhelmed?
No worries. I am training with a person who I consider to be one of the top 3 experts in the world in Google. She has been giving training sessions for about a year with Carbon Copy PRO, although she is not a member. I also saw her present her unique Google methods at both Live Carbon Copy PRO LIVE Marketing Events over the past year.
My wife Rosemary and I decided we wanted more.
We started specialized training with Cherie Yvette, The Urban Cowgirl about 6 months ago, and our business profits jumped 100%. She will show you how to construct top quality campaigns that will allow you to compete with the big guys on Google.
Or, if you prefer, she will build campaigns for you and teach you how to optimize them for peak performance.
She is a tireless teacher who will do what it takes, for as long as it takes, to make you successful on Google. I cannot recommend her services highly enough.
Visit The Urban Cowgirl Website for more information.
I do not get paid one penny for recommending Cherie. This is not an affiliate link.
This is just one VERY SATISFIED CUSTOMER who wants to pass this quality resource on to his loyal readers.
To your success,
Bob
November 7, 2008; Cresskill, NJLIVE COMMENTS
Latest on Thu, 03:08: Mary.. let me know my error... let's discuss!
: I think, that you commit an error. Let's discuss. Write to me in PM, we will communicate.
: Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty [...]
: Hey doc, right on! Need more people like you on the planet
: I was just introduced to your site through CCPro Forum. My initial question - how should one define "TRUTH"? (I love word-studies and that's a [...]
-
"