Looking to Start a Home Based Business? Watch the Hype!
Enough is enough.
The HYPE in the network marketing industry is OUT OF CONTROL. The unsubstantiated income claims, the guarantees that can’t be met, the promises that can’t be kept. Enough already!
My wife Rosemary and I are network marketers, and up until recently pretty proud of this fact. But we are embarassed by the current state of online marketing. It seems that:
HYPE IS IN, INTEGRITY IS OUT.
Just today, I clicked on a website link for a friend of mine, one who I respect quite a bit. And up at the top of her site, I see these words…
“I guarantee that you’ll make $5000 your first week, or I’ll give you a free Flip camera!!!”
First of all, the claim is ridiculous. Unless you are an experienced network marketer with tons of marketing experience, or you are bringing a huge downline into a business opportunity with you, there is no way this will happen.
So what if it doesn’t and you call her on her promise? So she spends $125 bucks, gets you your FLIP camera, and pockets the remaining commission money she received when you signed on.
I call these types of claims misleading at best, unethical at worst. AND THEY ARE EVERYWHERE.
So what to do?
Well, I was lucky. I joined my current business opportunity on the advice of a very good business associate, someone who I trust and respect. And it turned out his advice was 100% correct.
But for the people who go into this blind, who have to place their trust in people making outrageous claims on the internet, I feel sorry for you.
How the hell are you supposed to trust people you don’t know?
It’s no wonder there is an atmosphere of mistrust, skepticism, and cynicism on the Internet these days.
It’s well placed and justified.
My wife Rosemary and I are doing well enough in our businesses that we don’t have to rely on hype.
We don’t need to exaggerate and we don’t need to mislead people to join us.
We market with integrity and we believe that we have to EARN people’s trust before they will join us.
It’s the way that resonates most with us, even if it takes us longer to make our millions than others.
At least we can sleep at night.
To your success!
Bob
Cresskill, NJ; September 15, 2008
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