30 Tips in 30 Days: Day 7 — Do This One Thing and Your Chances of Making Significant Money Triples
If you may remember, back on Day 3 of our 30 Tips on 30 Days Series, I talked about the importance of training and allocating a significant part of your initial marketing budget to laying your marketing foundation with education.
You see, you can buy leads, but once they’re gone, they’re gone. But once you learn HOW TO MARKET, you can easily generate an unlimited number of leads…. sometimes free or at very low cost.
But today, I want you to consider something that you may not have thought important:
ATTENDING YOUR COMPANY’S LIVE EVENT
Statistics have shown that people who attend their company’s live events, especially within the first 6 months of joining the opportunity, almost triple their chance at being successful.
Bob and Rosemary Clarke with our friend Jay Kubassek, CEO of Carbon Copy PRO
It may seem weird that the simple act of attending a conference or live event will have such an effect. It was not until we attended our first live event with our current company that we discovered why it’s so important.
Let’s take a closer look….
Here are some of the advantages of attending a LIVE EVENT:
- You get to meet the leaders of your company, the people who started the company and run it on a day-to-day basis. You get an idea of their vision.
- You come to really understand the value of the products you are marketing, by seeing how they have positively affected the lives of others. Most people who market products use them routinely and can have some terrific testimonials.
- You get to see people who are making REAL money in your business. This no longer is a hypothetical possibility of making money… now you see it first hand. You can talk to these people and find out what THEY did to get to where they are today.
- You can meet people who work in the offices of your company, like customer service reps. These are the people in the trenches every day, and it is strategically very advantageous to befriend one or more of these key people. When you have an issue with your back office, need a product returned, have problems with a customer’s order, now you have someone REAL to turn to.
- You can network with others who are just starting out, get their contact information, and provide support for each other as you struggle to make a name for yourself. Some of my best marketing ideas were borne out of conversations I had in just such circumstances.
- You can LEARN new marketing strategies. I am lucky enough to have joined a company that holds an actual Live Marketing Event twice a year where they teach the latest and hottest marketing techniques. If your company provides such training at their live events, take advantage of it.
So lets get in to the nitty gritty….
6 Tips for Getting the Most Out of Your Live Event:
- Dress professionally. Business casual is the norm, so there’s no need to dress in suits, but don’t look sloppy! You are beginning to project your image, so look the part!
- Be a sponge! Listen to everything and take a lot of notes.
- Don’t be a wallflower! Even if you are an introvert like me, FORCE YOURSELF to be bold. Introduce yourself as a new member of the company, and more than likely you will get a very warm reception. If you find yourself at a lunch or dinner table knowing nobody, take advantage of it and meet EVERYONE at your table.
- Get business cards prior to the event so you can give them out to people you meet at the Conference. The purpose? People will now have your contact information, and you can ask for theirs in return. Ask them if it’s okay if you call them with questions. Most will readily agree.
- Watch for special discounts. Many companies offer special deals or discounts on such things as trainings, stepping up to the next compensation level, and products. Be willing to consider any that interest you. Rosemary and I have used several of these discount deals at our Live Events to get specialized training that would otherwise be cost prohibitive.
- Bring your camera!
Why bring your camera?
Us with our mentor Dennis Karganilla, co-creator of MLM Goldmine and Web 2.0 guru
Well, you need to start building your credibility with your prospects, right? When you are first getting started or don’t yet have a lot of success, you might feel like you don’t have any credibility.
So you have to BORROW some!
When my wife Rosemary and I were just starting out, we went to our company’s live event and took pictures with every leader we could find. These were people who were making REAL MONEY. These were people who had made a name for themselves.
Why would we do this?
First take a look at the pictures throughout this blog post. What do you see?
You see Rosemary and I with some very influential and successful people in our primary business and throughout the Network Marketing industry.
You get the picture. IT IS CREDIBILITY THROUGH ASSOCIATION.
People look at these pictures, and say….
“Hey, look who Bob and Rosemary know! They must be in the “inner circle” to have such friends.”
Whether you are just starting out or have been in the industry for years, pictures at live events give you INSTANT CREDIBILITY in the eyes of your prospects.
Bob and Rosemary with Mr. Andrew Cass, top earner and Exec VP of Wealth Masters International
Put them on your blog, your web page, or anywhere else to build your credibility over night.
Take home lesson for today?
GET TO A LIVE EVENT! Do whatever it takes, but if you’re serious at making it in network marketing, get there. I’ve never talked with anyone who later regretted it.
To your happiness,
Bob
August 7, 2008; Cresskill, NJ
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