You Never Know Where You’ll Find a Sales Guru…. at the Atlantis!
I am not a salesperson. Never have been. But when I started doing network marketing, I began studying sales marketing strategies to improve my skills in this area. And there’s one thing I’ve learned.
You NEVER know where you’ll run in to a SALES GURU. You know what I mean… the guy who is SO GOOD at selling that you find yourself mesmerized by his technique, and get drawn in to his product…
EVEN THOUGH YOU KNOW EXACTLY WHAT HE IS DOING.
Bob and Rosemary at the Atlantis Resort, Bahamas
Rosemary and I experienced such a lesson last week…. at the Atlantis Resort in the Bahamas, no less.
It started when we first checked in. We were asked if we were interested in taking a tour of the brand new timeshares being offered at the Atlantis. There were plenty of ‘incentives’ to do so and only an hour involved, so we said…
“What the hell?”
What we got was much more than we bargained for. We got a lesson in sales techniques from a true sales guru.
I mean, this guy did EVERYTHING right.
- First, he bought us breakfast, and talked with us as if we were good friends. Talked about our family and his, our vacation, our time at the Atlantis, everything and anything EXCEPT what he was selling.
- He remembered our first names and used them often. I mean, we felt like we’d known this guy for years!
- He used NO PRESSURE. NONE. I love that!
- Based on what we told him about our desires for the perfect vacation, he first wove a story telling of the problems that most people face when taking a vacation … especially being surprised at the quality of your destination when you get there.
- He then painted a beautiful solution to these problems... showing us a better way to vacation when we want, and where we want.
- He created SCARCITY, by letting us know that the time share slots were going fast (not sure if it was true, but he did a good job at selling the point).
- He told us of all the celebrities who routinely stay at the same properties, including one of my idols, Michael Jordon. Great example of using SOCIAL PROOF. After all, if the best basketball player of all time stays there on vacation, that’s good enough for me.
- Finally, he didn’t take NO as a rejection, just an opportunity delayed. We promised to tell our friends who may be interested, and we will! Thus, even with a rejection to his sales opportunity, he received countless other possible contacts just by being professional, gracious, and a damn nice person.
Oh — one more thing — he took an immediate and sincere interest in our home business opportunity. He got on his computer right on the spot and we went to our website and I showed him OUR opportunity. He asked intelligent questions and promised to take a closer look.
Even if he had no interest at all, his strategy was PERFECT in that he made us feel like we were not being pitched, but actually partners in a decision.
My point to all this?
KEEP YOUR EYES OPEN! You never know when and where you’ll get a sales and marketing education that will help take YOUR business to the next level.
I learned a lot from this guy. Not what I expected on a vacation.
But I was smart enough to see a great sales lesson when it hit me between the eyes!.
Be alert!
To your success!
http://carbon-copy-professional.com
Who Do YOU Look To For Inspiration in Your Life?
Everyone knows someone who have been faced with terrible obstacles (health, financial, personal) and come out the other side to find tremendous success. You read in the paper or on the Internet on a daily basis of such inspirational stories.
Lucky for me, I don’t have to look too far. Just across the breakfast table.
I have told this story before, but for new readers, a brief summary.
Rosemary in the Bahamas
A little more than 1 year ago, my wife Rosemary was diagnosed with breast cancer. Further, they tested her for a genetic mutation that would increase dramatically her chance of getting recurring cancers in her breasts or ovaries in the future. She tested positive for this mutation.
It was also at this time when we were launching a couple of new home business ventures.
My reaction was to put everything on hold and focus on Rosemary’s health.
Rosemary’s reaction was that NOTHING was going to stop her, and we should move forward with everything.
She is a very brave and courageous gal.
Today, we got back from the Atlantis Resort in the Bahamas. In between, Rosemary endured 4 operations and various setbacks, and I am so happy to announce, cancer-free.
It was not just a week of vacation. It was a celebration of life.
And a celebration of our perseverence. Neither of us ever thought for one moment that Rosemary would not be cured. And neither of us would let her illness stop the progress we were realizing in our business.
Check out the new video we just posted on this subject:
Now, I’m no fool, and neither is Rosemary. Both of us realize that, if it were not for very early detection of her cancer things could have turned out a lot different. But we also believe with all our hearts that mindset and a positive attitude is extremely important when trying to attain anything in life, whether it be recovering from an illness or trying to attain a seemingly unreachable personal or financial goal.
Mindset is very powerful. It should never be underestimated.
I’ve seen it time and gain in members of my business team. There are those that have everything going for them — the knowledge, the brains, the finances– but they fail.
In comparison, I’ve seen team members who I doubted would be able to make their business work — no money, no prior experience — but they flourished and grew their business exponentially.
The difference? MINDSET.
The group with seemingly little or no chance spent a lot of time developing their mindset. At least an hour each day of learning techniques to stay positive, visualize their goals, and to make smart uses of their time.
My advice for everyone is find someone inspirational to you and pay close attention to their mindset. My bet is that they are positive, upbeat people who pay close attention to what goes on between their ears.
Stay positive, folks!
Do You Overcome Obstacles or Let Them Stop You?
A quick post because I am writing this from the incredibly beautiful Atlantis resort at Paradise Island in the Bahamas. Rosemary and I are spending our belated honeymoon here, and it is as close to heaven as I have been!
But it didn’t start out that way. Rosemary and I booked a cheaper package online at another ‘resort’, all inclusive and seemingly a much better deal than Atlantis.
I put ‘resort’ in quotation marks because it was a PIT. I mean, words cannot describe it.
Let’s just say their picturesque beach property was nothing more than a bunch of sand dumped on the shore of a small lagoon separated by railroad ties or some such thing…. about the size of a small bedroom. Unbelievable!
And the place was dirty, furniture ripped, fixtures coming off the walls…. you get the picture.
So we called Travelocity who first said they couldn’t (or wouldn’t) help us. Arranged to have a supervisor call us back.
Never did.
Kept trying Travelocity and getting different answers each time.
We wouldn’t be denied.
Finally, we took matters in our own hands. We checked out of the ‘resort’ after 2 hours and booked a beautiful room at the Atlantis.
Now THIS is a honeymoon.
And I just called Travelocity and let them know that I expect a refund of 3 nights to my Visa card immediately, or I will challenge the payment on my credit card.
Boy, did I feel empowered.
The point of all this?
OBSTACLES. OBSTACLES. OBSTACLES.
You’ll always be faced with them. It’s what you do about them that makes all the difference, in your personal life and in business.
Don’t allow obstacles to stop you.
It’s the people who continually overcome obstacles that make it big in life — personally, spiritually, and yes, financially.
I’ll let you know how the trip comes out.
Til next time,
Bob
Network Marketing Success — Don’t Forget to Smell the Roses
Network marketing can be addicting. The thrill of competition and learning new skills, the high one gets after successfully completing a sale, or reaching that income or recruitment goal you set at the beginning of the month.
It can all be very addicting.
A word of warning here, folks…
Don’t forget to take time out for the really important things in your life.
I’m talking about your wife, your kids, your girlfriend, your parents, other family members, and of course, your friends.
It is very easy to go overboard with your new found success in network marketing. Or even if you’ve not had success but can sense it inching closer.
But remember that any success you have in your life, whether it be in network marketing or anything else, will mean NOTHING without people in your life to share it with.
NOTHING.
On Friday, my wife Rosemary and I are jetting off to the Bahamas for 5 days.
Many in the network marketing community would say I’m crazy. After all, January is a killer month for marketers, especially with the job loss rate climbing and prices soaring. People need some strategies to get through this, right? And what we have to offer in network marketing is perfect for many of these people.
I know this.
I don’t care.
I’m going to the Bahamas on Friday for 5 days.
What many of you don’t know is that, at this time last year, Rosemary had just been diagnosed with breast cancer, and was later found to test positive for the breast cancer gene (making it much more likely for her to get breast cancer again and again).
Four surgeries and countless doctor visits later, Rosemary today can proudly say she is cancer free. But I will never forget that initial feeling on December 26, 2007 when the doctor spoke the 3 words that change your world forever….
“You have cancer”.
So what did Rosemary and I do (besides pray and seek out the best doctors we could find)?
We got married. It was the second marriage for both of us, and prior to this we were just taking a kind of “wait and see’ attitude about marriage. But we considered her diagnosis a wakeup call.
Someone upstairs telling us that ‘life is precious and what the hell are you waiting for‘?
So we got married, but with the cancer treatments and surgeries that Rosemary was undergoing at the time, we had no time for a honeymoon. We made a promise to each other that, when all this was over, we would take our long awaited vacation away from everything, just she and I.
So Friday we leave for the Bahamas, and for all the people out there who are looking for a way out of this economic mess, for all the poor souls who lost their job and need another way out, I’m sorry.
You’ll have to wait until we return.
For the next 5 days, it’s just Rosie and I and nothing else.
The successes will still be there when we return. So will the failures.
It doesn’t matter.
What REALLY matters is that we have each other.
Remember, everyone…. take the time to smell the roses in YOUR life.
I’ll post some pictures upon our return. Peace everyone.
To your profound happiness,
The “Secret” Goal Setting Strategy that All Marketing Leaders Use
It’s January 4, 2009… time for New Year’s resolutions and soul searching, looking to achieve bigger and better things in the coming year. But how many of us actually achieve our resolutions each year?
According to surveys, only 8 percent of Americans successfully achieve their New Year’s resolutions. A whopping 45 percent fail by the end of January
Why? Are the majority of us simply unable to curb our desires long enough to make real changes in our lives?
I don’t think so. But I think there IS a problem.
I believe the problem resides in the TIME FRAME in which goals or resolutions are made each January.
It’s a simple trick that most successful people understand, whether it be personal, spiritual, or professional goals. Rather than make huge yearly goals that seem insurmountable on any given day, there is a better way….
The leaders, the people “in the know” understand this all too well. They know that setting lofty YEARLY goals is a setup for failure.
That’s why all the leaders choose to make WEEKLY GOALS, rather than YEARLY RESOLUTIONS.
What’s the difference? EVERYTHING.
Think of it in these terms… compare these 2 phrases:
***************
“I want to lose 50 pounds by this time next year” versus “I will lose 1 pound this week.”
Or this….
“I want to make $100,000 in my home business this year” versus “I will make $2000 this week in my home business.”
*******************
The yearly goals seem enormous, but somehow the weekly goals seem more in line with our perception of what is “do-able”.
Almost every leader in the network marketing industry that I have spoken to set goals WEEKLY, rather than monthly, and certainly NOT yearly.
It’s in the constant repetition of setting weekly goals, reviewing these goals on a daily basis, assessing progress towards the goals, and re-setting goals the following week that keep leaders ACCOUNTABLE and is a key for their long-term success.
GOAL SETTING done correctly is VERY powerful. Goal setting done incorrectly sets people up for failure and feeling worthless.
How is goal setting done correctly? By creating goals in a shorter time frame, making them more manageable and more easily attained. And as you attain your goals each week, you gain confidence in yourself that you CAN meet your goals.
And mindset in goal setting is EVERYTHING.
And what if you DON’T meet your weekly goals? It’s much simpler to access where your goal setting has gone awry and to correct your original premise to a more reasonable set of goals that CAN be met on a weekly basis.
Weekly Goal Setting — the secret goal setting strategy that all the TOP LEADERS use to make 5-6 figures in network marketing each year.
Here’s to meeting your goals each week!
The Ultimate Key to Success in Network Marketing
We’ve come a long way in the last 30 days. We’ve covered issues surrounding mindset, motivation, setting goals, the importance of keywork research, and some very specific marketing tips along the way. Today it’s time to tie it all together: What is the ultimate key to success in network marketing?
Welcome to Day 30 (finally!) of the “30 Tips in 30 Days” Holiday Blog Special, where I’ve given you 30 Business and Marketing Tips for each day of the month of December. If you’ve missed any of the previous posts, click on the Business and Marketing Tips Category on the right sidebar.
There are lots of things you can do to improve your chances of succeeding in your network marketing home business. Setting up your business on a strong foundation with well defined goals, understanding what motivates you most to continue, investing in your marketing education and ways to improve your marketing and sales skills, and learning how to support your new team members are ALL very important in making your business grow and flourish.
But there is ONE KEY to realizing success in this industry, that above all others is the cause of most business failures in this industry.
It’s one thing that 97% of people DON’T GET!
It’s not hard, and it’s certainly not rocket science.
Ready to hear THE KEY? Here it is…..
You need to STAY IN THE GAME long enough to realize the success you are building.
That’s it. Sounds simple, but the reality is that most people quit because they can’t stay in the game long enough to see the fruits from their labor.
People don’t start a home based business with the idea of failing. In fact, it’s usually just the opposite. They have visions of easy money pouring in to their laps after just a few months. But they soon realize that running any business is HARD WORK.
- Some don’t want to do hard work and they quit.
- Some get frustrated when they run in to roadblocks, and they quit.
- Some don’t like the idea of losing money, even at the start, and they quit.
To be successful in any new home based business opportunity……
QUITTING CAN NOT BE AN OPTION!
So how do you STAY IN THE GAME?
By having 2 things at all times:
- Fresh qualified leads to talk to
- Cash flow
When either of these 2 things are missing, you are running the risk of having to quit your business.
There are various ways to ensure that both of these critical components are in place, but I have found a system that combines both and is very inexpensive.
Regardless of what business you represent, this system is applicable and can be used to not only keep you in the game, but grow your business exponentially.
I have used it myself, and I continue to do so…. with great results.
The system is called MLM Lead System PRO.
It combines aspects of relational or attraction marketing (for getting you a constant flow of qualified leads) with a very strong affiliate marketing component (to keep you in a positive cash flow situation).
It is quite simply the best system I have found to keep you in the game long enough for you to realize all your potential income in your home business.
MLM Lead System PRO is totally generic…. you can represent any business opportunity, or can be just starting out and have your pick of opportunities to represent.
It is a system for new and experienced network marketers, alike.
And it has a terrific educational and training section to teach you how to use the system, and the best ways to market to acheive your personal and business goals.
I don’t recommend sites or systems on this blog unless I PERSONALLY use them and know for a fact that they are for real and potentially profitable.
I give MLM Lead System PRO my 5-star ****** rating.
As this blog is all about the truth, I will tell you upfront–
The link to MLM Lead System PRO is MY affiliate link. I will make a small amount of money if you join.
But I hope you trust me enough to understand that, by giving you this affiliate link, I am showing you the power of the MLM Lead System in action.
Take a look… you can try it for $1 for the first month, and cancel at any time if you are not totally sold on it.
___________________
I hope that these last 3o days have provided you with some useful tips or techniques that will help you in YOUR business. Please feel free to contact me at any time.
My personal email is bob@drbobclarke.com.
HAPPY NEW YEAR EVERYONE! Make 2009 your best year ever…. IN EVERY WAY!
Blogging 101: When You Want to Share Yourself
Get Ready…. Get Set….. BLOG!
Welcome to Day 29 of the “30 Tips in 30 Days” Holiday Blog Special. If you’ve missed any of the previous tips from this month, go to the Business and Marketing Tips category on the right sidebar.
Blogging — there may be no better way to start branding yourself.
Why? Because it’s written by you, with your own personal flavor.
How to get started blogging? It’s unbelievably simple. Everything is done for you except the ideas.
I usually recommend for my new team members (with no prior blogging experience) that they choose either one of two blogging platforms:
- Blogger – simple format and structure. Great if you want to promote your business in your blog. Not very flexible in terms of themes and plugins.
- Wordpress.com — the beginner’s form of Wordpress, this is a great blogging platform that allows a lot of flexibility in terms of plugins and themes. But one word of warning – DO NOT blatantly promote your business or product on Wordpress.com — they will DELETE YOUR BLOG. Take it from experience!
There are more advanced options for those with more expanded blogging needs, but that is beyond the scope of this post. For further information, I recommend you go to Wordpress.org.
The best way to discuss how to get started blogging is to answer the most frequently asked questions I get from my new team members:
What should I talk about? What shouldn’t you talk about is the better question. You can talk about anything, but my advice to new bloggers is always the same — MAKE IT PERSONAL. Make it about you, your experiences, your dreams, your goals. Make it about something new you learned today. Make it about a book you read, or a movie you saw. Let people get to know you.
But if I talk about me, how will they know about my business? Let’s back up for a minute. You DO have a choice. You can go to Blogger, set up a blog, and promote your business like your life depended on it. Or you can promote YOURSELF by letting people get to know you.
I prefer the latter, although I have 2 blogs, one for each purpose.
If you get stuck for something to talk about, discuss the latest mindset book you are reading (you should always be reading one) and how it relates to your life, dreams, or goals.
How will they find your business? Next question.
What do I put in my profile (or the About Me section)? THIS is where you can get people to take a look at your business. Tell more about yourself, the story of how you got to where you are today, and provide a link to your primary business (or wherever else you want to send them).
People naturally want to see who is writing this great blog, so don’t skimp on the profile. You would be surprised how many people click on my profile to see who I am. I do it all the time when I read someone’s blog. It’s human nature. It’s also where you’ll get them to look at your business. TIP: ALWAYS include a picture in your profile. People want to see the real you, not a caricature.
How will people find my blog? Great question. In the most basic terms, the answer lies in writing good content on your blog. But you can help the process along. Every time you write new content on your blog, you should “ping” it. This means notifying one (or all) of the blogging index tools that you’ve added to your blog.
I prefer either Technorati.com or Pingomatic.com. Either one is very simple to use, and each will notify all the other index tools that they should index your blog.
One more tip: Make sure you have a way for your readers to subscribe to your blog. The most common way to do this is to have a Subscribe feature on your blog (Technorati is a favorite here). It comes standard on Blogger, and you can add it to your Wordpress.com blog with little problem. Just make sure you do it. This way, people can subscribe to your blog, get notified of new posts, and you’ve got yourself a loyal follower.
How often should I blog? There is no standard answer for this, but I usually blog at least 3-4 times per week (unless I’m doing a Blogging Special, where I blog EVERY DAY!). The key here is consistency. Set a schedule and stick to it. Once a week, twice a week, whatever you choose. But stick to a schedule, or you’ll find yourself going weeks between blogging posts, and your momentum is lost.
That’s the key folks — Build Momentum with your blog. That comes with adding content on a regular basis, and keeping your readers interested in what you’re saying.
Blogging can be a very efficient and, at times addictive way for you to develop a loyal following and get free leads for your primary business opportunity.
If you like to write and you enjoy sharing, Blogging may be just what you are looking for!
To your Success!
Remember I said I had 2 blogs? Check out my new blog on Blogger.
How To Use Free Keyword Research Tools to Maximize Your Efforts Online
If someone asked me what is THE MOST important thing I’ve learned since I first started network marketing several years ago, I would have no trouble answering….
Welcome to Day 28 of the “30 Tips in 30 Days” Holiday Blog Special. To see other posts in this series, click on the “Business and Marketing Tips” link in the Category section.
What is the most important skill I’ve learned? No contest.
KEYWORD RESEARCH
Keywords are everything in online marketing. Let me repeat that.
KEYWORDS ARE EVERYTHING.
Why? Because everything you do on the Internet means nothing if nobody sees it.
And how do you get people to see your work? By finding the proper keywords that people use in their searches.
Seems simple, right? Not so fast.
Think about the way you search for something on Google. You type in whatever you’re interested in.
Let’s say by way of example that you are interested in visiting Puerto Rico and you wish to know the best hotels to stay at in San Juan.
If you simply type in Puerto Rico in Google search, it’s not likely that you’ll get exactly what you’re looking for without going through several pages of search results.
But if you type in “Best Hotels in San Juan Puerto Rico”, voila! Right before your eyes will be exactly what you need on page 1 of the search results.
Because most of us want to find things the easy way, and we want it on page 1 of our Google search. Right?
The same holds true with online marketing. Your aim is to get your material on the FIRST PAGE of Google. Otherwise, it’s likely lost in the great Internet abyss.
How do you do this? Keyword Research.
There are various ways to perform keyword research, using both free tools and those that you purchase.
I use only the free tools, and so far they seem to work for me just fine.
Rather than explain how to do keyword research,
let me use this BLOG POST as an example.
STEP ONE: What do you want to blog about? (or talk about on videos, or write articles, or do squidoo lenses, or write a press release, or perform pay-per-click advertising…. see, I told you that keyword research is the one skill that you use for everything in network marketing!).
In my example, I wanted to post a blog about keywords. More specifically, how to do keyword research. The first step in the process is narrowing down exactly what general keywords you have in mind.
STEP TWO: Go to a free tool called Google Suggest. This tool allows you to see search volume as you type a phrase in the Google Search box. You’ve probably used it before without realizing it was Google Suggests.
When I typed in “keyword research”, it gave me a volume of 14, 200,000. That’s ALOT of searches! This means that people are definitely interested in this subject area, which is great.
But it also means that there is likely to be a lot of competition for the keyword phrase, “keyword research.”
So we need to dig deeper.
STEP THREE: Go to another free keyword tool, Google Adwords Kayword Tool. This is a fantastic free tool that you can use whether or not you have a Google Adwords account.
It provides the average monthly search volume for your keyword or keyword phrase, and for several related keyword phrases. It also gives you an idea of the competition for that keyword.
The Google Adwords Keyword Tool is very easy to use:
- Indicate you want to search for “Descriptive words or phrases”
- Enter the keyword or keyword phrase
- Click “Get keyword idea”
And you’re off and running.
For my example, I typed in the term “keyword” first. That was way too competitive, so I typed in “keyword research”. Still too competitive, so I looked for longer variations of this search phrase for something less competitive.
You may have seen the term “long-tailed keywords”. This is what they are referring to.
Here are the results for my research
keyword …………………………….. avg. search volume 450,000……… very competitive
keyword research...…………….. avg. search volume 49,500……….. very competitive
keyword research tools .……… avg. search volume 1.900 ………… less competitive
free keyword research tools… avg. search volume 320…………. no competition
By doing appropriate keyword research and using longer keyword phrases that were searched less often but with far less competition, I was able to come up with a long-tailed keyword phrase that will rank well in the Google search engines.
So the next time someone searches on “free keyword research tools”, it’s likely that my blog post will come up on page 1 of the search.
Keyword research is POWERFUL. It’s also an essential tool to learn if you are going to market anything online.
In fact, if I were going to pay for more training in ANY skill, I would pay for additional training in keyword research.
It’s THAT IMPORTANT.
That’s it for today, guys. Coming down the home stretch…. two more days left in this blog special series….
and I have SO much still to teach you.
Til tomorrow,
When Quitting Is Not An Option
One year ago yesterday, my then fiance (and now my wife) Rosemary was diagnosed with breast cancer following a routine mammogram. Over the next year, she faced 4 surgeries and challenges beyond anything she ever thought possible.
Welcome to Day 27 of my “30 Tips in 30 Days” Holiday Blog Special. If you’ve missed any of the previous posts this month, click on the Business and Marketing Tips Category on the right sidebar.
Today, Rosemary and I shot a video to tell her story. It is one of courage and hope for anyone diagnosed with a life threatening illness. And don’t worry — it has a happy ending.
Usually I provide you with a daily marketing or budgeting tip straight out.
But today I’m going to make you work for it.
Watch the following video. Figure out how the messages provided by Rosemary relate to how you run your home based business.
And when you figure it out, leave a comment and tell the rest of the group.
Here is the video:
May your new year be filled with health and happiness,
Bob
See our other videos on YouTube!
The 1 Quality that All Successful Network Marketers Possess
It’s easy to put in the effort to build your home-based business when everything is going great. But it’s another to keep pushing onwards when the results just aren’t there.
Welcome to Day 26 of the “30 Tips in 30 Days” Holiday Blogging Special. If you’ve missed any of the previous posts in this series, click on the Busienss and Marketing Tips category tab on the right sidebar.
On Christmas Eve, our family attended a Catholic mass at a church in New York City, in a rather rundown area of upper Harlem. This was not our usual church, but we were visiting a friend who was the new pastor at this church, and were eager to support him and renew our friendship.
Not knowing what to expect, we finally found a parking space and approached the front door.
From the outside, this place looked like a tiny hole-in-the-wall, really rundown. Slowly we opened the door….
And what we saw astounded us. We stood at the back of a magnificently large church, with rows and rows of pews leading up to a stunning alter decorated to the max for Christmas. Beautiful poinsettias, Christmas wreaths, candle displays, and a wonderfully hand-crafted large Nativity scene.
Those of you who know me personally understand that I am not easily shocked, but this place was breathtaking.
But as wonderful as the place looked, there was a sadness because, with this grand church so large it could easily hold 700-800 people, there were only 12 people (including us) attending the mass. To make it worse, everyone was spread out, mostly towards the back, making this magnificent Church look even emptier than it already was.
As the Mass started, I was anticipating a “quickie”. With this few people in attendance, I figured the priest would move quickly through the mass ritual, give a half-hearted superficial homily, and be done with it. I figured 30 minutes at the most.
But I was wrong. This mass, small as it was, was celebrated as if it was Cardinal Egan performing midnight mass at St. Patrick’s Cathedral. The priest gave it his all, performing each prayer and ritual with a painstaking attention to detail.
And his homily was strong, a wonderful Christmas message of hope, faith, and charity. The organist, an older woman with a beautiful voice, sung every song as if she was singing to a church full of parishioners. The people collecting the offering performed their ritual with great detail and a smile for everyone they met. It was truly a remarkable experience.
As I was leaving and remembering the event, I started thinking how dedicated these loyal followers of Christ were to the success of their church. It didn’t matter to them how many people attended the mass. What mattered was that they put out their very best effort to give the people who attended the very best experience.
It’s the same with your home business. It’s easy to work hard and long when the results are pouring in… when sales are up, leads are flowing, and your are working under a positive cash flow.
It’s another thing to maintain this level of dedication and work ethic when things aren’t going so well in your business. When you put days in to planning and executing your PPC campaigns, writing articles, providing great content in your blog, or researching possible sites for banner ads — yet see no results.
These are the times when working even harder is ABSOLUTELY ESSENTIAL.
I’ve heard people say that LONGEVITY is a key to success in online marketing. And part of that success involves working through the down periods until you start to see the fruits of your labor.
It’s very easy to quit — tempting, even — and most people WILL QUIT.
But for those who don’t, for those that work through the hard times, when nothing seems to be working even though you’re doing the right things, the benefits are worth waiting form. We’ve all been there. We’ve all felt the tug at our sleeve to give it up, to cut our losses, to go back to the “safe” life that we’ve known for many years.
If you are going to succeed in this industry, you MUST ignore these impulses to quit when times are tough. You must keep pushing on, like the priest at this mass of 12 people, as if the positive results are just around the corner.
It’s the ONE QUALITY that all successful network marketers share.
It will not surprise me if I were to return to this same Mass next year, and be greeted by a standing room only congregation of avid followers. For when you keep pushing, working through the tough times, its only a matter of time until prosperous times abound.
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: Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty [...]
: Hey doc, right on! Need more people like you on the planet
: I was just introduced to your site through CCPro Forum. My initial question - how should one define "TRUTH"? (I love word-studies and that's a [...]
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