When I think of someone who is called a “jack of all trades”, I think of someone who is very handy, can fix just about anything, and someone I want the phone number of when something in my house breaks (I am NOT handy around the house!).

Yes, I think everyone would agree that being a “jack of all trades” in this sense is considered a very positive attribute.

But is this true in the world of Internet Marketing?

My vote would be NO.  And here’s why…

Think of all the ways to market on the Internet

• Pay-per-click
• Video
• Articles
• Blogging
• Squidoo, Hubpages, Wetpaint
• Classifieds
• Ezine advertising
• Forums
• Facebook and MySpace
• Banner advertising
• Twitter
• and likely many more that I’ve forgotten to include

Is it possible to be a “Jack of All Trades” Marketer?  Of course. 

That would be someone who knows a little about all types of marketing, but alot about NONE.

And that, I believe, is NOT A GOOD THING.

I feel that it’s much more advantageous to be EXPERT in one or two methods of marketing, rather than to spread yourself thin by trying to learn all there is to know about ALL types of marketing.  It’s just not possible.  And least for me, it wasn’t.

When I first started marketing online, I tried the “Jack of All Trades” approach to marketing.  I was consumed with learning every type of marketing I could get my hands on.  It was truly all-consuming and wiped me out. 

I ended up being mediocre in many marketing modalities.

And expert at NONE.

And then I got smart.  I took a look around at the people who were having the most success on the Internet, and it was the people who had SPECIALIZED in one method of marketing, who became branded as EXPERTS in their field.

Those were the people who I wanted to be.

I come from the field of medical sciences, and it is no secret that the SPECIALISTS are the ones who make the big money.  The Family Practice doctors do okay financially, and they know a little about a lot (perhaps they are the Jack of All Trades in the medical field) — but it is the SPECIALISTS  that are so highly skilled in one area of medicine that they become highly sought after.

And they command the BIG MONEY.

It’s no different in Marketing.  Become THE EXPERT or one of the top experts in a certain method of marketing, and you can name your price.

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