Is Your Mission Statement Holding You Back?
Every business, from the largest corporations to the smallest work-at-home business needs a Mission Statement. In other words,
Why Are You Doing What You’re Doing?
For what reason? What do you want to get out of your business venture?
When most people sit down and think about it, they start thinking about what THEY want out of their business.
A new car.
A Caribbean vacation.
A boat or new house.
Fire their boss. Freedom. Wealth.
But wait….
THIS IS A CRITICAL MISTAKE!
Now you’re probably saying something like, “What’s wrong with that?”
Nothing, and EVERYTHING.
Let me ask you a question. If I approached you to join my terrific business opportunity, and you asked me this very simple question…. “Why should I join you?”
How do you think you’d react if I responded,
“You should join my team because I want a new car, a new boat, a vacation, financial freedom.”
I’m sure you’d say, “Who give a s’&t!!”
And you’d be absolutely right.
People want to join a business, or buy a product, because there is some benefit to THEM, not the seller or the business owner.
And the sooner the business owner understands that, the better.
If your Mission is solely SELF DRIVEN, this will come across to your prospect and you will repel them.
However, if your Mission is to benefit others, then your prospect will be attracted.
Rosemary and I have a Mission Statement for our business. Here it is:
Our Mission Statement is to help as many people as possible live the life they desire.
NOTICE – There is….
No “US”
No “WE”
No “I” in our Mission Statement.
There is no room for these words in your mission statement.
It needs to be all about what’s best for your customer.
To your success!
Global Business Coach and Marketing Strategist
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