Don’t Be A Social Networking NitWit

October 21, 2009 · Filed Under Social Marketing 

I love social media.

I hate social media.

It depends on what day you ask me. 

There are days when social media is SO COOL. 

socialI mean, where else can you meet people from all over the world who have the same interests you do?  Where else can you forge friendships at the click of a mouse?

I can find people who love baseball.  People who went to the same college I did.  People who are as intrigued by the new era of marketing as I am.  People who share my spiritual or political beliefs. 

I can basically find people who are as cool as me… all over the World!  :-)

But then there are days like yesterday. 

Days when my social media circle feels dirty and contaminated.

It was a day for the BLATANT SALES PITCH.

Look, I get it.  I am an online marketer, and I understand that ultimately, we all hope to find really cool people who want to do business with us. 

But you have to be cool about it! 

I want people to romance me before they ask me to get married!  I mean, talk to me about what I like, share some of your thoughts, get to know me…. and then ask me up for coffee. 

nitwitBut some people never learn.  They just continue to bang me over the head, time and time again, with their blittherinly stupid sales pitches that sound like really bad infomercials.  And if they’re doing it to me, you can bet they’re doing it to everyone else.

And my bet is, they get no one to follow them… and they conclude that social media is dead.

And to these social networking NitWits I say….

Good riddance… go try pay-per-click!

Until next time,

Dr. Bob Clarke

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