Are You Getting Social Networking All Wrong?

Welcome to Day 12 of the ‘30 TIps in 30 Days’ Blog special — one Business or Marketing Tip for each day of the month of December.  Today we turn our focus squarely on Marketing.

Sidenote:  I am spending the day at a special workshop with Jay Kubassek, Aaron Parkinson, Dennis Karganilla, Jimmy Davis, and Howie Schwartz who will be doing one-on-one coaching with Rosemary and I.  Yes, it WAS expensive, but we know that any money we spend taking advantage of this offer will be DWARFED by the financial returns we will see because of what we learn.

It’s all about INVESTING IN YOUR BUSINESS, guys.

Because we will be at this event all day (and then to the Carbon Copy Pro Holiday Party later tonight), I am going to make this short and sweet….

Are you getting Social Networking all WRONG?

Why do I ask this?  Because I am amazed when I go to social networking sites like MySpace, Facebook, and Twitter how many people I see blasting broadcasts about their business. Just amazing.

You see, these people don’t get the point of Social Networking.

It’s NOT about selling your business products or opportunity.

It’s about BUILDING RELATIONSHIPS and developing TRUST.

So here is my Marketing Tip for the Day:

When using Social Networking sites, NEVER lead with your business.  In fact, don’t even mention it.  Start getting to know people on a personal basis.  Develop a relationship OVER TIME, and the rest will follow.  Don’t force things.

Everyone on these sites who are interested in “networking” have their own agenda with their own opportunity.  Trying to force your opportunity down their throats will strictly result in regurgitation.

And you’ll generally have nothing to show for your efforts.

Here is the BEST VIDEO I have ever seen that explains how to market on Social Networking sites.

Check it out:

Until tomorrow, be healthy and happy… the weekend is almost here!

Bob

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