Googling Under the Influence
If it wasn’t so sad, I would laugh.
Actually, I do laugh a little, as I imagine my team member’s eyes bugging out of his/her head when they see how much money they blew on Google in one day.
Why? Because they weren’t prepared.
Taking the plunge into the world of Pay Per Click Marketing is not one of those things that should be done haphazardly. Many serious marketers, including myself have spent months and even years studying Google Adwords trying to develop the best strategies for getting the best qualified prospects at the lowest possible cost.
And even now, while Google is my primary lead generation and it generally treats me well, there are days when it bites me in the butt. Just like everyone else who markets on Google.
So back to my team member….
This guy called me the other day to tell me he had read a little about Google and was ready to start marketing. I chuckled a little, and tried to explain the kind of preparation needed in order to avoid losing a ton of money at the beginning, but he didn’t take me seriously.
Guess what?
His eyes were bugging out of his head the next day. I don’t even want to tell you how much money he lost without much to show for it.
And it all could have been avoided.
Taking this guys approach is like jumping into a car for the very first time and proclaiming yourself ready to drive. How silly is that? Everyone knows that you have to take classes, practice for several hours with a trained and skilled driver by your side, take a test, and then you are ready to drive on your own.
It’s the same with Google. Education is a MUST! Training is ESSENTIAL!
Without it, you might as well set up a direct deposit of your paycheck directly to Google. They will love it.
You will not.
Before I close, I will leave you with two resources that I’ve used again and again in my Google adventures.
Perry Marshall’s Definitive Guide for Google Adwords
Mike Dillard’s PPC Domination.
Perry’s guide is written and extremely comprehensive. So is Mike’s course, but it is in video format for the most part.
Both are excellent. I would suggest you get both resources, study them extensively, and then consider taking the Google plunge.
After all, you don’t want to get cited for Googling Under the Influence.
To your success!
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