Are You Wasting Your Knowledge?
I am a HUGE believer in education. Always have been.
I decided early on that I wanted to get a college degree. So I worked hard and met my goal.
Then I decided I wanted to get a post-graduate degree. I worked even harder and got that diploma.
25 years later, and I have NEVER STOPPED LEARNING.
But I’ve come to understand that many, if not most people don’t complete the learning process.
THEY GET IT ALL WRONG!
I have a friend who is a big reader. You almost never see this guy without a book in his hand. He’ll read just about anything. I always admired his thirst for knowledge. But he had this bad habit of finishing his book and taking a nap. Or finishing his book, grabbing a bag of chips and turning on the TV to watch 3 hours of his favorite shows (and he had favorite shows 7 nights per week). He failed to take the next (and most essential) step of the learning process.…
You see, learning is a 2-step process. The first is the actual process of gaining knowledge.
Taking courses, learning a skill, reading, watching, listening…. gaining the expertise of your new skill.
But many people stop there. They are, in essence, WASTING THEIR KNOWLEDGE!
All the learning in the world does absolutely no good if you don’t take the followup step —
IMPLEMENTATION
Knowledge without implementation is wasted. You must APPLY all that you learn if you wish to take full advantage of your newfound knowledge.
- When you learn a new form of marketing… STOP — and implement what you learned.
- When you learn how to make a video —- then GO DO IT.
- When you study copywriting — STOP and GO PRACTICE writing ads and measure your progress.
- When you study how to do PPC marketing, STOP and run a few campaigns and measure your progress.
If you were to take every new skill that you learn and immediately TRY IT OUT — IMPLEMENT WHAT YOU LEARN – you will soon become a master of success and a leader in your chosen field.
Don’t fall into the LEARNING TRAP. Don’t neglect to implement every new skill that you learn.
I’ll say it again…
Learning without implementation is a total waste of your knowledge.
To your success!
Bob Clarke
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