Competing in Today’s World — Google Style
Talk with any of the most successful network marketers today and they will likely tell you that a strong component of their marketing strategy is getting their message out on Google. This can take 2 forms.
- Showing up in the Organic Search Listings (i.e. the middle column of the search page results)
- Advertising using Google Adwords (the right column of the search page results)
Today, I am going to focus on the second option: Google Adwords.
If you have never advertised with Google before, it can be a very scary proposition. And if you are an experienced Adwords user, it is even scarier in today’s society, because Google is changing.
How are they changing? Like everyone else, they are reacting to the plunging economy. But Google is a huge money making machine. Rather than laying people off or lowering salaries, they have reacted in a different way.
Google is tightening up on the relevency of the advertisements they display. In other words, Google is redoubling their efforts to be extra sure that, when you put in your search term, you will get results that will satisfy you. If you, the customer, are not satisfied, Google loses.
And Google NEVER loses.
What does this mean to the people, like me who advertise on Google? It means we had better have ads that are relevent and that give the Google customer what they are looking for. If not, Google will cut you off at the pass. You will never have a chance.
What do I mean by this? I mean having compelling ad headlines and ad copy that will draw people to your advertisement. But more importantly, it means that your landing page must DELIVER exactly what you promise in your ad.
If someone clicks on your ad but is sent to a landing page that doesn’t deliver the promise of the ad, they will click off in seconds. Google can track that. Google knows EVERYTHING.
And Google will punish you for it. How?
By giving you less traffic, or more likely, less of the prime traffic you are looking for.
Google will NOT be forgiving here, guys. It is their reputation and their bottom line.
Overwhelmed?
No worries. I am training with a person who I consider to be one of the top 3 experts in the world in Google. She has been giving training sessions for about a year with Carbon Copy PRO, although she is not a member. I also saw her present her unique Google methods at both Live Carbon Copy PRO LIVE Marketing Events over the past year.
My wife Rosemary and I decided we wanted more.
We started specialized training with Cherie Yvette, The Urban Cowgirl about 6 months ago, and our business profits jumped 100%. She will show you how to construct top quality campaigns that will allow you to compete with the big guys on Google.
Or, if you prefer, she will build campaigns for you and teach you how to optimize them for peak performance.
She is a tireless teacher who will do what it takes, for as long as it takes, to make you successful on Google. I cannot recommend her services highly enough.
Visit The Urban Cowgirl Website for more information.
I do not get paid one penny for recommending Cherie. This is not an affiliate link.
This is just one VERY SATISFIED CUSTOMER who wants to pass this quality resource on to his loyal readers.
To your success,
Bob
November 7, 2008; Cresskill, NJ
Wealth Masters International M2 Wealth Conference
In my last post, I urged all my readers to strongly consider getting the financial education critical to surviving and thriving in today’s economy.
Today, I am turning over the stage to Mr. Kip Herriage, co-founder of Wealth Masters International. In my mind, Kip is one of the few people in this country who understands what is going on in today’s economic turmoil, how we got there, and what every person needs to do to protect themselves.
Why You Should Listen To Kip Herriage
On November 21-24, 2008, Wealth Masters International will be holding their semi-annual M2 Wealth Conference.
WMI’s M2 Conference allows one to take the foundation learned from the M1 Financial Education Program and APPLY IT to his/her financial circumstances (NOTE: You do NOT need to purchase the M1 Program to purchase tickets to the M2 Wealth Conference).
The results are amazing.
Here is what Kip Herriage had to say about the upcoming M2 Conference:
A massive number of millionaires will be made during this very painful period, while sadly; millions will be made homeless as well. You don’t have to come to this m2. I’m not going to twist your arm. It’s your future, not mine, but I will say this… If you do come, it will be the most valuable 4 days of your life, and here’s why…
You’ll meet Mr. G Edward Griffin. THE economic researcher that predicted this exact scenario well over a decade ago, and he’ll provide you with a specific game plan for the prepared
Robert Kiyosaki’s personal advisor on gold and silver, Mr. Mike Maloney, will be in attendance, and will teach you how to protect your money, and take advantage of the biggest “wealth transfer” in the history of mankind.
Mr. Chuck Butler is one of the world’s most renowned economists, who has called the economy and stock markets moves each and every step of the way like a prophet. You’ll learn his step-by-step game plan that will help you make timely, wise, personal decisions that will help you protect your wealth and prosper immensely.
This is it. This is a time that will go down in history, and this is why WMI was created.
This is why you’re a part of this group. Now is a time to be decisive. You can’t afford to sit on the sidelines and there are no “do-over’s”. You will most likely be wiped out unless you take control of your financial destiny, but as always, the choice is yours.
If you’re going to overcome this… If you’re ready to take responsibility for your freedom, prosperity, and your future, I expect to see you at the Marco Island m2.
To find out more information on the M2 Conference, go to the Wealth Masters International website, click on PRODUCTS, and choose the M2 Wealth Conference.
And while you’re there, check out the WMI Marketing Opportunity.
To your success!
Dr. Bob Clarke
October 30, 2008, Cresskill, NJ
Are You a Sheep Or a Wolf?
I just got off the phone with Aaron Parkinson, co-creator of Carbon Copy PRO Marketing.
Aaron was talking about the recession and the economic prospects for the next few years. He made an analogy that I feel is worth sharing.
The economy is tanking. Unless you’ve been living under a rock, you know the seriousness of that statement. But what are you going to do about it? Are you going to be actively looking for solutions, or are you going to let it be, let it ride, and be like sheep being led to a slaughter.
That’s right. Sheep.
The picture of sheep being led en masse to the slaughter is an appropriate representation of what will happen to us if we take a wait and see attitude.
Wait and see what will happen with my life savings.
Wait and see if I will keep my job.
Wait and see if I can keep paying the mortgage on my house.
In this case, taking a “wait and see” attitude is a disaster.
It’s a well known fact that, in every economic downturn in history, including the Great Depression, there was money to be made, and there were people who prospered financially.
These were the people who EDUCATED THEMSELVES financially, enabling them to protect their savings and make sound investments when no one else even considered them.
I am lucky enough to be part of a company, Wealth Masters International, that have products that you cannot afford to be without right now.
Let me repeat that —
THESE PRODUCTS ARE NOT OPTIONAL.
I don’t like to plug my own businesses on this blog, but times have changed.
I have something that you NEED to have. So let’s put our cards on the table.
Will I benefit financially? Absolutely!
But not as much as you.
Why?
Because you will be gaining the MOST IMPORTANT thing that people who prosper in a recession all have: FINANCIAL EDUCATION.
- You can learn how to keep more of your money.
- You can learn how to protect it and minimize your taxes.
- You can learn the steps to take to secure your financial future.
If that was all, I would go tell you to buy a financial education book and be done with it.
But there’s more…. much more.
With the Wealth Masters Product Line, you get access to several “alliances”, companies hand picked by Wealth Masters to help you PERSONALLY in your specific situations.
Companies that deal in wealth acceleration, asset protection, tax minimization, credit restoration, and much more.
Imagine, a team of financial professionals right at your fingertips, without having to go out and research the internet to find them. Invaluable. And these are the BEST OF THE BEST!
NOTE: Wealth Masters has no financial arrangements with these companies; they are totally independent. Thus there is no risk of any conflict of interest.
Want STILL MORE?
OK. This will blow you away.
Wealth Masters also provides you access to private investments that the public never sees.
Investments that hold true in this type of economy, when others fail. You get to rub elbows with the investment gurus in various sectors and find out the very latest investments that can grow your money.
ANOTHER NOTE: Wealth Masters does NOT give investment advice, nor do they offer investments as part of their services. Rather, they allow you access to the people that do offer these types of exclusive investments.
So there you have it.
- Financial education
- Teams of Professionals at your fingertips
- Exposure to Exclusive Investment Opportunities.
Instead of a sheep waiting for the slaughter, you have now become a WOLF, ready to take action given your new found knowledge.
Guys, you need to check this out.
I am sharing this with you because I truly feel that, without this type of education, we are all one step away from financial ruin. I’m not kidding.
Take action now… be a wolf.
To your financial education!
Dr. Bob Clarke
October 27, 2008: Cresskill, NJ
MLM Success: Make the Effort to Attend a Live Event
I’ve heard it stated that those people who attend their MLM or direct sales company’s live events have a significantly higher chance at succeeding than those that don’t attend.
Why would this be true?
I just returned from the Second Live Marketing Event in Dallas, Texas sponsored by Carbon Copy PRO Marketing. I’ve already reviewed the event in a recent post, but today I’d like to get more into the mindset of attending live events.
What do you get at a Live Event that you can’t get sitting behind your computer?
- Informational trainings and company updates
- The ability to put faces to names of those you have become familiar with in your company
- The chance to form friendships and brainstorm with people in your company
- Many times there will be promotional discounts on company materials
- Time away from the drudgery of every day life and, usually a renewed drive to work your business.
These are all great advantages to attending a live event, but I’m not sure they can explain why people who attend these events go on to success at higher rates than those that do not.
I believe that it is not the attendance at the Live Event per se that subsequently drives a person’s success in their business, but rather something far more basic.
I believe it has more to do with a person’s mindset and drive.
This is a person who understands the importance of self improvement, education, and training in building their business empire.
This is a person who understands that no man (or woman) is an island, that we need to work with others to really make our business thrive.
This is a person who does not hesitate to spend money to advance their business.
For all the above reasons, I believe it is not the attendance at the live event that makes the difference between successful and unsuccessful home business owners.
It is the intent and willingness, the mindset if you will, of the person to take their business to the next level by attending an event that really matters.
The event might be fantastic, with exceptional training and full of “golden nuggets” of information to take home, like the Carbon Copy PRO Marketing Event I just attended.
Or the live event might be lacking in substance, a little boring even….. it matters little.
What truly matters is the EFFORT you took to attend.
This is what distinguishes those that succeed and those that don’t in the MLM and Direct Sales business arena.
Carbon Copy PRO Marketing Event — New Strategies, Inspiration, and a New Porsche
Wow! I just got back from a live training event and here are the details….
That’s all I can say. I have been in the Network Marketing industry for quite a few years now, and I have never been to company live events that actually TEACH people HOW TO MARKET. Until now.
Carbon Copy PRO’s Second Live Marketing Event in Dallas was held on Saturday and it was an amazing mix of new strategies, tips, and great discounts on coaching from experts in the world of marketing.
And they even gave away a new Porsche!
Here’s a glimpse at the schedule of events (non-inclusive):
- M.J. Durkin of Sales Judo Academy started things off with terrific tips on how to prospect, build your list, and secrets of leaving great voice mails. Many nuggets here, folks.
- Jimmy Davis and Dennis Karganilla of MLM Goldmine, the masters of Web 2.0 provided their own gold nuggets for the audience with their tips on making MySpace and YouTube work.
- Howie Schwartz of Conversation Domination continued the Web 2.0 theme and showed everyone how he routinely ranks on the first page of Google using Web 2.0 methodologies.
- Cherie Yvette, the Urban Cowgirl, unveiled for the first time her new Pay Per Click software that will revolutionize the way everyone optimizes their PPC campaigns. Amazing stuff at an amazing price.
- Natalie Stahl of Platinum 7 Consulting presented her Weekly Action Plan, providing consultants with a formal plan that will turbo charge their online businesses. Natalie also outlined the outsourcing services available exclusively for Carbon Copy PRO members.
- Kep Herriage and Karl Bessey, co-founders of Wealth Masters International, provided an overview of WMI’s unbelievable financial education and wealth creation products available to Carbon Copy PRO members. Given the current financial climate, these products and strategies couldn’t be more important.
My point is two fold, here:
- If you are a member of Carbon Copy PRO or Wealth Masters International, you missed something HUGE here. You missed a chance to pick the brains of some of the absolute experts in online marketing, providing THE MOST CUTTING EDGE STRATEGIES.
- If you are a member of other network marketing opportunities, think very strongly about attending a live event. Statistics show that new members of an opportunity that attend a live event within the first few months of joining have a much higher chance of success than those that do not attend a live event.
Oh yea, I almost forgot. The leaders at Carbon Copy gave away a prize for the person who sold the most Business in a Box product since it’s introduction a few months ago. The winner got…. well, you can see it. Again, WOW. Lucky guy!
Glad to be back, guys. And ready to roll.
To your success!
Bob Clarke
October 19, 2008, Cresskill, NJ
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