If you have experienced a Google slap or Google suspension, this blog post is for you. If Google PPC is a key marketing strategy and a vital part of your business success, you’ll want to read on….
The date was July 17, 2009 .
I remember it as well as my own birthday or my wedding anniversary date.
It was the day I was suspended from Google. The day they told me they no longer wanted to see my ads on their network — EVER AGAIN.
It felt worse than the time that my first ever girlfriend told me to get lost (well, it was nicer than that, but it still hurt like hell).
Fast forward to November 17, 2009… the date my Google Adwords account was reinstated.
No tricks, no changing URLs, credit cards, or applying as a fictitious person. NOPE.
This was for real .. I was (and am) back advertising on Google! WOO HOO!!!!
So how did I accomplish this seemingly impossible feat? Well, its about knowing the right people, I suppose. I ran into a friend online who told me he was still running ads on Google, and after grilling him like he was a Nazi war criminal on how he was doing it, I realized it came down to one simple axiom:
He was giving Google what they wanted, which was simply for their user to have a good experience when searching.
No clever deceptions, no redirecting the searcher to an unrelated site, and certainly no ridiculous income claims. I begged and pleaded for my friend to take a look at my campaigns, and he did so. He showed me exactly why I had been slapped and unsuspended, and more importantly he began showing me how to stay out of trouble with Google in the future.
He began offering a 12 week course covering everything that I needed to know to run my campaigns with Google without ever having to worry about another slap or suspension, and I jumped at it. This is one very smart guy.
The best news for you, my faithful blog readers?
He is now allowing me to send him others to help get them unsuspended, too.
And I am giving you guys FIRST SHOT.
Some obvious questions?
Who is this guy? Just an above average marketer with a great relationship with Google. Imagine, Google has actually been EMAILING HIM during this whole process. And all I could ever get as an automated message to my queries.
What is involved? You will need to give him access to your Google account so he can clean it out of any undesirable content. You must then agree to attend his 12 week course, since his reputation is on the line when you start marketing again. Imagine — if someone he helps goes out and starts marketing with the same deceiving methods that got them suspended in the first place, his reputation with Google will be ruined.
Is it free? Of course not. He is not only offering you a service, but he is giving you his knowledge and expertise so that you will become a master Google marketer with a great track record. The cost will depend on the severity of your suspension and how much work he will need to do to get you reinstated.
Is it guaranteed to work? NO, he told me straight out that there were no guarantees in this process, that it was strictly on a case-by-case basis. And it he cannot get you reinstated, your money will be refunded (less the cost of his time and effort).
How Do I Get More Information? Email me at email@example.com or leave me a comment on this post, let me know your current situation and how long you’ve been suspended, and I’ll send you to his website. I need to pre-screen who I send to him — otherwise, it will be like Black Friday at your local Best Buy.
‘Look guys – this option will NOT be for everyone, but if you are suspended from Google and PPC is a vital part of your business, it may be worth your time and effort to take a look at this guy.
I’m sure glad I did.
Dr. Bob Clarke
Anyone with experience in MLM, Network Marketing, or Direct Sales knows what a Google slap is. If you don’t, take a moment and google “Google slap” and get up to speed before proceeding here.
“I’ve been Google slapped again” became an altogether too familiar scream around my house lately.
Now, the point of this blog post is not to argue the validity of the latest Google slap on affiliate marketers and “make money” opportunities, but to point out that good things comes from even the darkest clouds.
Here’s my story….
I fell in love with Google Adwords. I started advertising on Google over a year ago, and the leads came in at breakneck speed. Costly? Sure, but I received extensive training from some very well respected Google authorities. So I knew what I was doing, paid a reasonable cost, and was a very happy camper.
Then I got slapped, and slapped again, and again. Every time I made changes in my campaigns to adjust to the latest slap, I would no sooner get traffic back up and leads coming in then…. BAM! I would get slapped again.
It was difficult, but the upside was so damn high. So I kept adjusting and moving forward.
I was hooked!
At least I was until the latest slap a few weeks ago, when Google decided to make Affiliate Marketers lives a living hell. My impressions went to ZERO overnight, and I received that dreaded “You are suspended from Google” email.
Now what? I mean, if Google was against my entire community, what hope was there, right?
Hope rose anew from the fact that the Google suspension has forced me to “back to my roots”, back to the methods of marketing that I had abandoned, things like social media, article marketing, press releases, blogging…. all basically forgotten and left for dead as I discovered what I now call…
The Crack Cocaine of Internet Marketing... Google Adwords
I got caught with my pants down. I got so enamored with the instant gratification of Google that I left everything else behind. I had forgotten all the free and low cost leads I used to get before I became addicted to Google. Even though I consider myself an experienced marketer, I broke the Golden Rule — never put all your marketing eggs in one basket.
Fast forward a few weeks. Still feeling the sting of less lead flow, but I am now detoxed from Google and life continues on. I’ve found that I have a renewed passion for writing good solid articles that deliver something valuable to people. I have returned to blogging with a similar passion. Videos are in the making, and the leads are coming back.
Yes, I have moved over to Yahoo and MSN (Bing) like most others who’ve been slapped, but I’ve done so with the full understanding that I need to diversify my marketing. So now, instead of focusing 95% of my marketing efforts on PPC advertising, I am adding in a mixture of articles, press releases, blogging, Squidoo, Hubpages, and video marketing.
And oh yeah… I have officially started Twittering (or whatever a person who uses Twitter is called)!
My take home message folks?
Marketing on the Internet is just like Investing —>
Never put all your efforts in one place… diversify, diversify, diversify!
Til next time,
If it wasn’t so sad, I would laugh.
Actually, I do laugh a little, as I imagine my team member’s eyes bugging out of his/her head when they see how much money they blew on Google in one day.
Why? Because they weren’t prepared.
Taking the plunge into the world of Pay Per Click Marketing is not one of those things that should be done haphazardly. Many serious marketers, including myself have spent months and even years studying Google Adwords trying to develop the best strategies for getting the best qualified prospects at the lowest possible cost.
And even now, while Google is my primary lead generation and it generally treats me well, there are days when it bites me in the butt. Just like everyone else who markets on Google.
So back to my team member….
This guy called me the other day to tell me he had read a little about Google and was ready to start marketing. I chuckled a little, and tried to explain the kind of preparation needed in order to avoid losing a ton of money at the beginning, but he didn’t take me seriously.
His eyes were bugging out of his head the next day. I don’t even want to tell you how much money he lost without much to show for it.
And it all could have been avoided.
Taking this guys approach is like jumping into a car for the very first time and proclaiming yourself ready to drive. How silly is that? Everyone knows that you have to take classes, practice for several hours with a trained and skilled driver by your side, take a test, and then you are ready to drive on your own.
It’s the same with Google. Education is a MUST! Training is ESSENTIAL!
Without it, you might as well set up a direct deposit of your paycheck directly to Google. They will love it.
You will not.
Before I close, I will leave you with two resources that I’ve used again and again in my Google adventures.
Perry’s guide is written and extremely comprehensive. So is Mike’s course, but it is in video format for the most part.
Both are excellent. I would suggest you get both resources, study them extensively, and then consider taking the Google plunge.
After all, you don’t want to get cited for Googling Under the Influence.
One of the most common questions I get from new members of my home business team goes something like this:
“There’s so much to learn! What skills should I concentrate on first? “
Before I answer this, let’s get one thing very clear…. and this is critical to get:
Your success in network marketing will be directly related to your VALUE TO THE MARKETPLACE.
What does this mean? It means that the amount of money you make will be a result of how many new members join your business. And how many people join your business will be directly related to the likelihood that people see you as THE LEADER who will help them obtain their particular needs and wants.
That is, a PERSON OF VALUE.
Having said this, I’ve found that there are 3 critical skills that, if learned, will make you the leader that people will jump over walls to join your team.
In no particular order, here they are (along with recommendations of what I consider to be the best resources available to gain these skills):
Skill #1: Pay-Per-Click advertising (PPC). PPC is the single most important marketing skill to master in today’s world of the Internet. PPC has changed the way of traditional marketing. Instead of cold calling, making lists of friends and family, and the good ‘ol 3-foot-rule, we now have mechanism to identify people who are searching for exactly what we have to offer. And there are no geographical limitations. But this is not a skill easily mastered, and to enter this market unprepared can cost you big time! Google is the biggest player in this market.
Recommendation: I strongly recommend Mike Dillard’s PPC Domination course, particularly those who are in the MLM or Direct Sales market. Easy to understand videos and exhaustive resources make the PPC Domination course on the best investments for your online business. It is the most cost effective and complete way to learn PPC from the bottom up.
Skill #2: Copywriting. Copywriting, or the ability to write compelling ad copy that will elicit the response you are looking for (i.e. sales) is the second skill that will, when mastered, will add tremendous value to the marketplace and compel people to follow you. This again is not an easy skill to master, and requires a bit of practice to get it right, but there are several online and off line resources to help.
Recommendations: There are a couple of blogs that are tremendous resources for people looking to learn ad copy. The first blog is written by John Carlton, an expert copywriter who started off line and had made the jump to online marketing about as successfully as anyone. John Carlton’s Big Damn Blog is full of tips, examples, and free content that will set you on the path to becoming an expert copywriter. The second blog, Copyblogger.com, is another excellent resource.
If you prefer books, I can strongly recommend Hypnotic Writing, by Joe Vitale. I just finished this book, and it is about as excellent a copywriting resource as you will find. Easy to read, plenty of examples, and includes both online (emails, ads) and offline (sales letters) examples on how to best persuade your readers to take action.
Skill #3: Positioning and Posture. In order to be the leader that people are searching for, you need to have value. We have already established this. But you also need to BE THE LEADER, to know how to position yourself as the person people NEED to join.
Positioning yourself as a leader may be THE most critical skill to learn in order to make BIG money in Network Marketing. You can have all the marketing and business skills in the world, but if you cannot promote yourself in such a way that people see you as the person who can take them to the Promised Land, then you have nothing.
Recommendation: Back when I was looking to position myself as a leader, I asked my upline what he considered the best resource on the subject. He pointed me in the direction of Blackbelt Recruiting, by Mike Dillard of Magnetic Sponsoring. This CD series teaches you step by step how to begin the process of positioning and maintain and grow it as your business expands. This is a can’t miss: Blackbelt Recruiting.
So there you have it, the 3 skills that will put you in to the Top Earner category for any company you represent in Network Marketing:
- Pay-per-click Marketing
- Posture and Positioning
While it will not be possible to become expert in all 3 skills in the very beginning, this is where I steer my new members when getting started. Even having a basic knowledge of these skills will go a long way to growing your network marketing home based business.
Talk with any of the most successful network marketers today and they will likely tell you that a strong component of their marketing strategy is getting their message out on Google. This can take 2 forms.
- Showing up in the Organic Search Listings (i.e. the middle column of the search page results)
- Advertising using Google Adwords (the right column of the search page results)
Today, I am going to focus on the second option: Google Adwords.
If you have never advertised with Google before, it can be a very scary proposition. And if you are an experienced Adwords user, it is even scarier in today’s society, because Google is changing.
How are they changing? Like everyone else, they are reacting to the plunging economy. But Google is a huge money making machine. Rather than laying people off or lowering salaries, they have reacted in a different way.
Google is tightening up on the relevency of the advertisements they display. In other words, Google is redoubling their efforts to be extra sure that, when you put in your search term, you will get results that will satisfy you. If you, the customer, are not satisfied, Google loses.
And Google NEVER loses.
What does this mean to the people, like me who advertise on Google? It means we had better have ads that are relevent and that give the Google customer what they are looking for. If not, Google will cut you off at the pass. You will never have a chance.
What do I mean by this? I mean having compelling ad headlines and ad copy that will draw people to your advertisement. But more importantly, it means that your landing page must DELIVER exactly what you promise in your ad.
If someone clicks on your ad but is sent to a landing page that doesn’t deliver the promise of the ad, they will click off in seconds. Google can track that. Google knows EVERYTHING.
And Google will punish you for it. How?
By giving you less traffic, or more likely, less of the prime traffic you are looking for.
Google will NOT be forgiving here, guys. It is their reputation and their bottom line.
No worries. I am training with a person who I consider to be one of the top 3 experts in the world in Google. She has been giving training sessions for about a year with Carbon Copy PRO, although she is not a member. I also saw her present her unique Google methods at both Live Carbon Copy PRO LIVE Marketing Events over the past year.
My wife Rosemary and I decided we wanted more.
We started specialized training with Cherie Yvette, The Urban Cowgirl about 6 months ago, and our business profits jumped 100%. She will show you how to construct top quality campaigns that will allow you to compete with the big guys on Google.
Or, if you prefer, she will build campaigns for you and teach you how to optimize them for peak performance.
She is a tireless teacher who will do what it takes, for as long as it takes, to make you successful on Google. I cannot recommend her services highly enough.
Visit The Urban Cowgirl Website for more information.
I do not get paid one penny for recommending Cherie. This is not an affiliate link.
This is just one VERY SATISFIED CUSTOMER who wants to pass this quality resource on to his loyal readers.
To your success,
BobNovember 7, 2008; Cresskill, NJ