Spam

Most of us hate getting it.  Most of us disregard it as a minor (and sometimes major) annoyance.   But I am here to change your thinking about these little educational jewels.

Most of you who’ve read this blog before know that I consider COPYWRITING to be  one of the “critical” skills for a network marketer, or any marketer for that matter.  Knowing how to get your target’s attention, keep it, and lead them ever closer to your desired action is both an ART and a SCIENCE.

There are several ways to get better at writing ad copy.  You can pay big money to learn from one of the many copywriting experts on the Internet.  You can buy ebook after ebook.  You can take any number of online training courses.

And you can study your spam.

It’s not as crazy as it sounds.

I have posted before about the usefulness of List Builders as a way to get low cost leads and make some money in the process.  My two favorite List Builders that I use are Viral URL and List Joe.

With both of these services, as part of my membership I agree and am obliged to receive emails from other members.  And I get lots!

TIP:  If you decide to use List Building services such as these, open up a new Gmail account when you sign up, so that all of the Member emails go only to this email address.  In this way, your primary email address won’t be inundated with these list builder member emails.

So what do most people do?  They CAN the SPAM.

Most of these emails end up in my spam filter, and can easily be deleted with a click of a button.  And that’s what most people do…. Gone and forgotten.

But not me.

Maybe I’m crazy, but I study the darn things.

• I look for HEADLINES that GRAB ME.

• I look for ad copy that attracts me.
• What kind of ads or headlines annoy you?   Chances are they annoy others, too.

• I look for any little trick that others are using that may get someone to take a look at my email rather than simply delete it.

Here’s an example.

Which of these Headlines do you notice more:

Check out this unique opportunity.

===>  Check out this unique opportunity.

Check out this unique opportunity.

Well, the third headline is somewhat more interesting than the first, given the italics.

But the middle headline, with the arrow. THAT one drew my attention immediately, especially when you are looking at a list of headlines a page long, all with the same font, font size and color.  That little trick, the ===> has gotten me more conversions that any other change I have made in my ad copy thus far.

So don’t can the spam.  Next time you get spam, take a glance at it.   See what headlines attract you and why, and you’ve just learned a lesson in copywriting.

Best of all, it costs nothing to do. 

To your success!

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