I’ve Been Google Slapped Again — Thank God!
Anyone with experience in MLM, Network Marketing, or Direct Sales knows what a Google slap is. If you don’t, take a moment and google “Google slap” and get up to speed before proceeding here.
“I’ve been Google slapped again” became an altogether too familiar scream around my house lately.
Now, the point of this blog post is not to argue the validity of the latest Google slap on affiliate marketers and “make money” opportunities, but to point out that good things comes from even the darkest clouds.
Here’s my story….
I fell in love with Google Adwords. I started advertising on Google over a year ago, and the leads came in at breakneck speed. Costly? Sure, but I received extensive training from some very well respected Google authorities. So I knew what I was doing, paid a reasonable cost, and was a very happy camper.
Then I got slapped, and slapped again, and again. Every time I made changes in my campaigns to adjust to the latest slap, I would no sooner get traffic back up and leads coming in then…. BAM! I would get slapped again.
It was difficult, but the upside was so damn high. So I kept adjusting and moving forward.
I was hooked!
At least I was until the latest slap a few weeks ago, when Google decided to make Affiliate Marketers lives a living hell. My impressions went to ZERO overnight, and I received that dreaded “You are suspended from Google” email.
Now what? I mean, if Google was against my entire community, what hope was there, right?
WRONG!
Hope rose anew from the fact that the Google suspension has forced me to “back to my roots”, back to the methods of marketing that I had abandoned, things like social media, article marketing, press releases, blogging…. all basically forgotten and left for dead as I discovered what I now call…
The Crack Cocaine of Internet Marketing... Google Adwords
I got caught with my pants down. I got so enamored with the instant gratification of Google that I left everything else behind. I had forgotten all the free and low cost leads I used to get before I became addicted to Google. Even though I consider myself an experienced marketer, I broke the Golden Rule — never put all your marketing eggs in one basket.
Fast forward a few weeks. Still feeling the sting of less lead flow, but I am now detoxed from Google and life continues on. I’ve found that I have a renewed passion for writing good solid articles that deliver something valuable to people. I have returned to blogging with a similar passion. Videos are in the making, and the leads are coming back.
Yes, I have moved over to Yahoo and MSN (Bing) like most others who’ve been slapped, but I’ve done so with the full understanding that I need to diversify my marketing. So now, instead of focusing 95% of my marketing efforts on PPC advertising, I am adding in a mixture of articles, press releases, blogging, Squidoo, Hubpages, and video marketing.
And oh yeah… I have officially started Twittering (or whatever a person who uses Twitter is called)!
My take home message folks?
Marketing on the Internet is just like Investing —>
Never put all your efforts in one place… diversify, diversify, diversify!
Til next time,
New FREE Article Marketing Series Now Available
ATTENTION: All Article Marketers or anyone interested in Article Marketing….
Your day just got a whole lot better!
The authors at EzineArticles.com have just made available a set of 12 PDFs to provide training in all areas of article marketing, including:
- Article Marketing 101
- Article Syndication
- Article Keywords and Titles
- Article Summary
- Article Do’s and Don’ts
- Article Resource Box
- Creating Great Content
- What Article Publishers Are Looking For
and much more.
ALL FOR FREE!
This is a MUST pick up for anyone interested in using Article Marketing as a source of branding and/or lead generation for their business.
I have used article marketing very successfuly to brand myself as a leader and to drive traffic to my main business website as well as this blog (perhaps you found me in this way!).
Done effectively, article marketing can mean serious results!
Check out this post in the EzineArticle.com Blog.
Happy Writing.
Is There Really Any Money In Content Marketing?
As most of you now, I am a strong believer in Content Marketing — delivering high quality, killer content to your audience as a way to gain a following, and ultimately, sales.
I have been asked by several new bloggers and article writers …..
But HOW do I make SALES with my CONTENT?
Great question, and to answer it, I am going to link you up to one of my all time favorite blogs… Copyblogger.
This is definitely a blog that will make it worth your time to subscribe (along with mine, of course) 
Here is the link to a terrific post in Copyblogger, “How To Use Content To Find Customers.”
Enjoy, and have a great weekend!
To your success!
Article Writing Tips for the Network Marketing Newbie
Article writing can be a very powerful and effective way to build your business. But there’s things you should know.
Welcome to Day 21 of my “30 Tips in 30 Days” Holiday Blog special, where I give you one free business or marketing tip every day in the month of December (except Christmas). If you’ve missed any of the previous posts in this series, click on the Business and Marketing Tips Category on the right sidebar.
I love to write articles. It’s one of the things I do best. And I use this marketing method extensively in my business.
Along the way, I’ve picked up a few basic tricks that may help you.
- Make sure you like to write (or you can hire someone to write for you). I’ve seen many people try very hard at article writing, but with no passion for the craft. They just didn’t like to write. If you are like this, choose another method to market your business.
- Write in simple, easy to understand language. Don’t assume that, if you are a scientist like myself, that others will understand scientific terms. Same goes with accounting, or philosophy, or even meteorology. Write so that everyone will understand what you are trying to get across.
- Pay attention to spelling, grammer, and punctuation. If you don’t, your article will be help up by publishers and you will waste a lot of valuable time. Always run your article through a spell checker and proof read everything BEFORE you submit it. Better yet– have someone else proof read it for you.
- NEVER PITCH YOUR BUSINESS (this is a BIG one!). Sounds like the same advice I gave for social marketing. Sense a theme here? The idea is to provide valuable content based on your knowledge or experiences. If you’re new and have no experiences and feel like you have very little knowledge, GET SOME. Research some ideas and learn. Read some more. If you’re new, you have some ground to make up, but with the Internet resources available at your fingertips, it’s never been easier.
- Outsource when possible, particularly if you are new. I tell me new team members who are interested in article writing to outsource their articles for a short time (you can get articles written for $20-50 at sites like Elance.com). While these are being written, start researching your own articles.
When you’re done, it’s time to distribute your articles to various article directories.
The 3 most popular directories are
But there are hundreds more, and even more informational sites just waiting to grab good content. It is next to impossible to submit to all of these sites.
I have found a better way that I recommend to my team. It’s called
SubmitYourArticle.com (not an affiliate link).
For a small monthly fee, these people will edit your article and submit it to hundreds of site at the push of a button. A real time saver!. And now, they have come up with a technology called “Article Leverage” that creates multiple articles from a single submission.
Check it out.
Below is an article I recently wrote about starting a home business in a recessionary financial climate. It was picked up by several of the top article distribution sites, and I have included here for my blog readers. Hope you enjoy it.
********************************* start article
Surviving and Succeeding in the Current Global Financial Crisis
It might seem counter-intuitive to even think about starting a new business venture in the face of today’s global financial crisis. After all, if huge global banks and insurance companies can’t survive—at least without handouts from the federal government—how could a small business possibly survive. The answer might surprise you.
The first thing to consider is that the global fiscal meltdown notwithstanding, there is still a global economy out there, with an estimated annual value of over $60 trillion (USD). This of course means that every day there are transactions happening all over the planet worth several billion dollars, each and every day. If you can devise a way to plug a business into this huge ocean of global cash, you’re well on your way to unimaginable financial security.
Yes, there are some very big—and very poorly run—corporations that are taking a beating. But that’s not you. And you don’t need a very big piece of this huge global financial pie to achieve total financial freedom for you and your family. Granted, it’s not necessarily easy to do this, but it’s also not as hard as you might think.
Despite the turbulent economic news swirling around us, there is really no better time in history to consider starting a business. This is because the internet has literally delivered the world to our living rooms. Starting a home based business that leverages the awesome power of the internet is something more and more people are undertaking as they seek to generate extra income, and to ease the constant worry about being fired from their jobs.
A well-conceived and executed home based network marketing business conducted across the internet is completely recession proof. Many entrepreneurs who initially start these businesses to augment their income and to provide a little extra financial security find such dramatic success that they quit their jobs and run their online business full time. Certainly there are no guarantees that you’ll find this level of success, but it’s clearly possible to stack the odds in your favor.
First, find an opportunity that has a proven track record of success. Second, look for a business built around an operational system that automates the basic business processes and that lets you focus on building relationships. And finally, search for an opportunity that brings together a network of like-minded, successful entrepreneurs who can help train and coach you. By taking control over your financial future today
, you can completely eliminate your financial worries about tomorrow.
ABOUT THE AUTHOR
Many people are choosing to recession proof their income by starting their own home based business. Dr. Bob Clarke coaches and mentors budding entrepreneurs in building highly successful home businesses using an automated marketing and training system. Join Dr. Clarke’s team at http://carbon-copy-professional.com?t=art1
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