Don’t Can the Spam — Learn From It
Spam
Most of us hate getting it. Most of us disregard it as a minor (and sometimes major) annoyance. But I am here to change your thinking about these little educational jewels.
Most of you who’ve read this blog before know that I consider COPYWRITING to be one of the “critical” skills for a network marketer, or any marketer for that matter. Knowing how to get your target’s attention, keep it, and lead them ever closer to your desired action is both an ART and a SCIENCE.
There are several ways to get better at writing ad copy. You can pay big money to learn from one of the many copywriting experts on the Internet. You can buy ebook after ebook. You can take any number of online training courses.
And you can study your spam.
It’s not as crazy as it sounds.
I have posted before about the usefulness of List Builders as a way to get low cost leads and make some money in the process. My two favorite List Builders that I use are Viral URL and List Joe.
With both of these services, as part of my membership I agree and am obliged to receive emails from other members. And I get lots!
TIP: If you decide to use List Building services such as these, open up a new Gmail account when you sign up, so that all of the Member emails go only to this email address. In this way, your primary email address won’t be inundated with these list builder member emails.
So what do most people do? They CAN the SPAM.
Most of these emails end up in my spam filter, and can easily be deleted with a click of a button. And that’s what most people do…. Gone and forgotten.
But not me.
Maybe I’m crazy, but I study the darn things.
- I look for HEADLINES that GRAB ME.
- I look for ad copy that attracts me.
- What kind of ads or headlines annoy you? Chances are they annoy others, too.
- I look for any little trick that others are using that may get someone to take a look at my email rather than simply delete it.
Here’s an example.
Which of these Headlines do you notice more:
Check out this unique opportunity.
===> Check out this unique opportunity.
Check out this unique opportunity.
Well, the third headline is somewhat more interesting than the first, given the italics.
But the middle headline, with the arrow. THAT one drew my attention immediately, especially when you are looking at a list of headlines a page long, all with the same font, font size and color. That little trick, the ===> has gotten me more conversions that any other change I have made in my ad copy thus far.
So don’t can the spam. Next time you get spam, take a glance at it. See what headlines attract you and why, and you’ve just learned a lesson in copywriting.
Best of all, it costs nothing to do. 
To your success!
We Are In The News!
As you may know, my wife Rosemary and I recently attended the 7th Wealth Masters International m2 Wealth Conference in Marco Island, FL.
In the following press release, we were quoted about our reaction to the conference and it’s value to its members….
Wealth Masters International Holds 7th Annual m2 Wealth Conference
Leading world-class experts in finance, economics, and wealth creation strategies explain the root causes of today’s economic recession.
Marco Island, FL—Wealth Masters International (WMI) is wrapping up its 7th Annual m2 Wealth Conference here as attendees scramble to take in as much information as possible to prepare for what could well become a wide-ranging global financial firestorm. The four-day event, which ran from November 21-24, 2008, featured leading world class experts in finance, economics, and wealth creation strategies who provided attendees with detailed explanations of the root causes of today’s economic recession.
More importantly, investment and wealth creation strategies were discussed to not just survive the coming hard times, but to succeed and thrive financially as well. Experts predict that during the next 3 years investors will be hit hard, and opportunities will abound for those who know how to spot and capitalize on them.
Unique investment opportunities not normally known to the public were introduced and made available to attendees of the m2 Conference through independent business alliances. Finally, the co-creators of WMI, Kip Herriage and Karl Bessey announced an improved, interactive m1 financial education product and the new m3 Private Wealth Group that will greatly expand on wealth and investment strategies and opportunities available to its members.
Two attendees, Dr. Bob Clarke and Rosemary Berrios-Clarke, are health care professionals at a major New York Medical Center and leading marketers in Wealth Masters International. As affiliates of CarbonCopyPRO, the marketing arm of WMI, the two have become leading experts at marketing and promoting these world class group of products.
According to Berrios-Clarke, “The information presented at the m2 Wealth Conference is what everyone in America and abroad needs to hear in order to get through the next 3 years of recessionary economic times and come out the other side financially intact. This is information I will definitely want to share with my family and friends,” she said.Dr. Clarke believes that the general public is not adequately prepared for the coming struggles and financial challenges, largely because they don’t fully understand what’s happening. “I finally understand the root causes of the economic recession we are experiencing at the present time, and it is very comforting to be armed with the knowledge and unique investment opportunities that will allow us to substantially grow our money over the next few years,” he said.
“The financial education and wealth creation strategies that were detailed over the last 3 days of the WMI m2 Wealth Conference will allow all who attended to not only survive the recession we are only now beginning to experience but to continue to build wealth during this difficult financial period,” Dr. Clarke concluded.
After listening to the diverse group of financial and wealth creation experts presenting at the m2 Conference, Dr. Clarke stressed that the coming economic calamity isn’t a matter of if it will happen, but when. He suggests that knowledge is the key to financial survival during the next few years, and it’s up to each one of us to obtain—and to implement—that knowledge.
If you want more information about the Wealth Masters products, visit our Wealth Masters website.
To your prosperity,
Bob
November 25, 2008; Cresskill, NJUpdate from the Wealth Masters International M2 Wealth Conference
Marriot Resort, Marco Island
Coming from you live from Marco Island, FL….. this is an update from the 7th Annual Wealth Masters International Wealth Conference.
First of all, the Marriot resort is INCREDIBLE — 5 stars all the way. The beaches are amazing and impeccable, temps in the high 70s, beautiful weather and luxury accomodations.
Rosemary came down a day early and just decompressed for the day…. pool, spa, workout room. We just totally relaxed for the first time in a long time.
As for the Conference….
Never… I repeat NEVER have I attended a conference more well timed than this one. With our economy tanking, federal bailouts, and my stock portfolio shrinking by the day, this information has never come at a better time.
Check out the lineup of speakers from today….
Wayne Allyn Root, Best Selling Author of Relentless kicked off the conference with a remarkably motivating story of how he defied the odds of becoming a national news anchor with no professional degree and eventually became the 2008 Libertarian Vice-Presidential nominee.
G. Edward Griffin, Author of The Creature from Jekyll Island. Griffin provided great insight in to the creation of the Federal Reserve, its effect on the banking system and how they equally control our economy.Mr. Chuck Butler, President of EverBank World Markets discussed currency trends of the United States Dollar and why we’ve seen a major deleveraging of assets since July 2008.Finally, Mike Maloney, President of GoldSilver.com and the precious metals advisor to Robert Kiyosaki, discussed the recent downturns in the economy, why they were occuring, and the contrasts between the value of gold and the American dollar.
Heading off to the Wealth Masters International M2 Wealth Conference
Rosemary and I are off a day early to beautiful Marco Island, FL to attend the Wealth Masters International M2 Wealth Conference. This is an event I have been waiting for. There will be financial experts who will FINALLY be able to explain to me just WHY it is that our economy is tanking.
Marco Island, FL
But even more important, we will receive a blueprint for getting out of this “recession” in the best possible financial footing.
Here is a description (provided by WMI) of who will be speaking at the M2 this weekend:
What The Next 3 Years Will Look Like For You And Everyone You Know…
A massive number of millionaires will be made during this very painful period, while sadly; millions will be made homeless as well. You don’t have to come to this m2. I’m not going to twist your arm. It’s your future, not mine, but I will say this… If you do come, it will be the most valuable 4 days of your life, and here’s why…
- You’ll meet Mr. G Edward Griffin. THE economic researcher that predicted this exact scenario well over a decade ago, and he’ll provide you with a specific game plan for the prepared.
- Robert Kiyosaki’s personal advisor on gold and silver, Mr. Mike Maloney, will be in attendance, and will teach you how to protect your money, and take advantage of the biggest “wealth transfer” in the history of mankind.
- Mr. Chuck Butler is one of the world’s most renowned economists, who has called the economy and stock markets moves each and every step of the way like a prophet. You’ll learn his step-by-step game plan that will help you make timely, wise, personal decisions that will help you protect your wealth and prosper immensely.
- These “three kings” will be joined by more than 15 world class experts in the areas of legacy building wealth creation opportunities, finance, real estate, credit, asset protection, wealth acceleration, personal success and empowerment, great health (naturally), and much, much, more.
- This is it. This is a time that will go down in history, and this is why WMI was created.
- This is why you’re a part of this group. Now is a time to be decisive. You can’t afford to sit on the sidelines and there are no “do-over’s”. You will most likely be wiped out unless you take control of your financial destiny, but as always, the choice is yours.
I’ll be checking after the event to let you know what I learned.
To your financial health!
Dr. Bob Clarke
http://wealthmastersprofessional.com
November 19, 2008, Cresskill, NJWealth Masters International M2 Wealth Conference
In my last post, I urged all my readers to strongly consider getting the financial education critical to surviving and thriving in today’s economy.
Today, I am turning over the stage to Mr. Kip Herriage, co-founder of Wealth Masters International. In my mind, Kip is one of the few people in this country who understands what is going on in today’s economic turmoil, how we got there, and what every person needs to do to protect themselves.
Why You Should Listen To Kip Herriage
On November 21-24, 2008, Wealth Masters International will be holding their semi-annual M2 Wealth Conference.
WMI’s M2 Conference allows one to take the foundation learned from the M1 Financial Education Program and APPLY IT to his/her financial circumstances (NOTE: You do NOT need to purchase the M1 Program to purchase tickets to the M2 Wealth Conference).
The results are amazing.
Here is what Kip Herriage had to say about the upcoming M2 Conference:
A massive number of millionaires will be made during this very painful period, while sadly; millions will be made homeless as well. You don’t have to come to this m2. I’m not going to twist your arm. It’s your future, not mine, but I will say this… If you do come, it will be the most valuable 4 days of your life, and here’s why…
You’ll meet Mr. G Edward Griffin. THE economic researcher that predicted this exact scenario well over a decade ago, and he’ll provide you with a specific game plan for the prepared
Robert Kiyosaki’s personal advisor on gold and silver, Mr. Mike Maloney, will be in attendance, and will teach you how to protect your money, and take advantage of the biggest “wealth transfer” in the history of mankind.
Mr. Chuck Butler is one of the world’s most renowned economists, who has called the economy and stock markets moves each and every step of the way like a prophet. You’ll learn his step-by-step game plan that will help you make timely, wise, personal decisions that will help you protect your wealth and prosper immensely.
This is it. This is a time that will go down in history, and this is why WMI was created.
This is why you’re a part of this group. Now is a time to be decisive. You can’t afford to sit on the sidelines and there are no “do-over’s”. You will most likely be wiped out unless you take control of your financial destiny, but as always, the choice is yours.
If you’re going to overcome this… If you’re ready to take responsibility for your freedom, prosperity, and your future, I expect to see you at the Marco Island m2.
To find out more information on the M2 Conference, go to the Wealth Masters International website, click on PRODUCTS, and choose the M2 Wealth Conference.
And while you’re there, check out the WMI Marketing Opportunity.
To your success!
Dr. Bob Clarke
October 30, 2008, Cresskill, NJ
Are You a Sheep Or a Wolf?
I just got off the phone with Aaron Parkinson, co-creator of Carbon Copy PRO Marketing.
Aaron was talking about the recession and the economic prospects for the next few years. He made an analogy that I feel is worth sharing.
The economy is tanking. Unless you’ve been living under a rock, you know the seriousness of that statement. But what are you going to do about it? Are you going to be actively looking for solutions, or are you going to let it be, let it ride, and be like sheep being led to a slaughter.
That’s right. Sheep.
The picture of sheep being led en masse to the slaughter is an appropriate representation of what will happen to us if we take a wait and see attitude.
Wait and see what will happen with my life savings.
Wait and see if I will keep my job.
Wait and see if I can keep paying the mortgage on my house.
In this case, taking a “wait and see” attitude is a disaster.
It’s a well known fact that, in every economic downturn in history, including the Great Depression, there was money to be made, and there were people who prospered financially.
These were the people who EDUCATED THEMSELVES financially, enabling them to protect their savings and make sound investments when no one else even considered them.
I am lucky enough to be part of a company, Wealth Masters International, that have products that you cannot afford to be without right now.
Let me repeat that —
THESE PRODUCTS ARE NOT OPTIONAL.
I don’t like to plug my own businesses on this blog, but times have changed.
I have something that you NEED to have. So let’s put our cards on the table.
Will I benefit financially? Absolutely!
But not as much as you.
Why?
Because you will be gaining the MOST IMPORTANT thing that people who prosper in a recession all have: FINANCIAL EDUCATION.
- You can learn how to keep more of your money.
- You can learn how to protect it and minimize your taxes.
- You can learn the steps to take to secure your financial future.
If that was all, I would go tell you to buy a financial education book and be done with it.
But there’s more…. much more.
With the Wealth Masters Product Line, you get access to several “alliances”, companies hand picked by Wealth Masters to help you PERSONALLY in your specific situations.
Companies that deal in wealth acceleration, asset protection, tax minimization, credit restoration, and much more.
Imagine, a team of financial professionals right at your fingertips, without having to go out and research the internet to find them. Invaluable. And these are the BEST OF THE BEST!
NOTE: Wealth Masters has no financial arrangements with these companies; they are totally independent. Thus there is no risk of any conflict of interest.
Want STILL MORE?
OK. This will blow you away.
Wealth Masters also provides you access to private investments that the public never sees.
Investments that hold true in this type of economy, when others fail. You get to rub elbows with the investment gurus in various sectors and find out the very latest investments that can grow your money.
ANOTHER NOTE: Wealth Masters does NOT give investment advice, nor do they offer investments as part of their services. Rather, they allow you access to the people that do offer these types of exclusive investments.
So there you have it.
- Financial education
- Teams of Professionals at your fingertips
- Exposure to Exclusive Investment Opportunities.
Instead of a sheep waiting for the slaughter, you have now become a WOLF, ready to take action given your new found knowledge.
Guys, you need to check this out.
I am sharing this with you because I truly feel that, without this type of education, we are all one step away from financial ruin. I’m not kidding.
Take action now… be a wolf.
To your financial education!
Dr. Bob Clarke
October 27, 2008: Cresskill, NJ
Products That Change People’s Lives: An Essential Component to your Network Marketing Home Business
There are so many home business opportunities out there. How do you choose?
Of course, you must do your due diligence, studying each opportunity in terms of the legitimacy of the business, terms of the compensation plan, and training and support offered.
These factors are all important to consider.
For Rosemary and I, there was one other DEAL BREAKER: The PRODUCTS.
We realized early on that marketing products that we personally use and totally believe in was an essential part of operating our home businesses. Like they say, you gotta walk the walk.
We hunted around looking for another opportunity and then we found it.
A company whose products are life changing to anyone who uses them. And given the current financial climate, these are products that are essential to anyone looking to protect their nest egg.
I’m talking about Wealth Masters International.
The founders of this company, Kip Herriage and Karl Bessey have years of experience in the industry and on Wall Street. They have developed financial education and wealth creation products that provide everyone with the ability to understand financial education, reduce and eliminate their debt, restore their credit, and build (or rebuild) their future.
Here is how Wealth Masters describes their top selling products:
The M1 Masters Program guides you through every fundamental step to building a solid financial future. Soon, your debts will be eliminated, your taxes dramatically reduced, your cash flow multiplied, your assets protected, and much, much, more….allowing you to enjoy the retirement you deserve. All of this is accomplished as you gain access to powerful alliances with hand-selected businesses and individuals in Wealth, Health and Wisdom; WMI’s holistic approach to helping our Members achieve optimal success in every important area of their life.
Now THESE are products I can sell with the confidence that they will really MEAN SOMETHING to people’s lives. These are the kind of products I can sell with integrity and know that they can help anyone who uses them.
If you want to learn more about Wealth Masters and their products, you can check out our Wealth Masters website.
I am not big into plugging my own business opportunities on this blog, but given the current state of the financial world, I thought it important to bring these products to your attention.
They’re not cheap, but they will change your life. This is the truth.
To your success!
Dr. Bob Clarke
October 12, 2008, Cresskill, NJ
LIVE COMMENTS
Latest on Thu, 03:08: Mary.. let me know my error... let's discuss!
: I think, that you commit an error. Let's discuss. Write to me in PM, we will communicate.
: Sweet blog. I never know what I am going to come across next. I think you should do more posting as you have some pretty [...]
: Hey doc, right on! Need more people like you on the planet
: I was just introduced to your site through CCPro Forum. My initial question - how should one define "TRUTH"? (I love word-studies and that's a [...]
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