MLM Network Marketing Truths » Articles

New FREE Article Marketing Series Now Available

Dr. Bob Clarke — Wed, 20 May 2009 17:41:13 +0000

ATTENTION: All Article Marketers or anyone interested in Article Marketing….

Your day just got a whole lot better!

The authors at EzineArticles.com have just made available a set of 12 PDFs to provide training in all areas of article marketing, including:

Article Marketing 101
Article Syndication
Article Keywords and Titles
Article Summary
Article Do’s and Don’ts
Article Resource Box
Creating Great Content
What Article Publishers Are Looking For

and much more.

ALL FOR FREE!

This is a MUST pick up for anyone interested in using Article Marketing as a source of branding and/or lead generation for their business.

I have used article marketing very successfuly to brand myself as a leader and to drive traffic to my main business website as well as this blog (perhaps you found me in this way!).

Done effectively, article marketing can mean serious results!

Check out this post in the EzineArticle.com Blog.

Happy Writing.

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This One Very Common Prospecting Mistake Will Torpedo Your Home Based Business Before You Even Get Started

Dr. Bob Clarke — Sat, 18 Apr 2009 18:26:06 +0000

One of the keys to being successful in network marketing is having the ability to quickly and accurately qualify your prospects. People have different criteria in making these important decisions, but it really comes down to one important question:

“Is your opportunity one that will help solve the problems of your prospect?”

Too many people in network marketing make the critical mistake of qualifying people based on how the prospect will add to their OWN business. For example, if Mary comes to me willing to spend thousands of dollars in capital to gain entry in to my home business opportunity, this would mean a huge commission in my pocket. But before I can in good conscience add Mary to my team, I need to assess her needs and wants to be sure that they are consistent with the ability of my opportunity to satisfy them.

Under what possible circumstances would I disqualify a prospect?

Here’s another example.

Let’s say that John comes to me inquiring about my home business opportunity. John tells me he has looked over the business briefly, has the few hundred dollars to enter the opportunity at the lowest level, and is eager to get started.

Before I accept John’s money, I have a conversation with him regarding his needs and wants. It turns out that these few hundred dollars is all John has left in the world, he is unemployed, no immediate prospects of finding work, has no prior experience in network marketing, and needs $3000 in the next 20 days to make his mortgage payment or he will lose his home.

There is no way that I can recommend this opportunity to John, nor any network marketing opportunity that I know of, because I understand how unlikely it would be for John to meet these critical needs.

This is an example of putting your prospects needs in front of your own.

It is critical to get this right.

Putting your own needs and wants ahead of your prospects will almost certainly result in the ultimate failure of your home business.

I make this statement with no hesitation because I firmly believe that the intention of your business will ultimately decide its fate.

If your intention is solely to make a lot of money for yourself as quickly as possible to satisfy your OWN desires, your prospects will quickly realize this and move away from you as a leader who can help them. However, if your true intention is to help others solve THEIR problems and meet THEIR goals, and your opportunity can help them realize these goals, then you have the perfect opportunity for adding them to your team and helping them succeed in their business.

Making this important shift from your own needs to those of your prospects will set you up as a leader to be followed and a person of great integrity. You will undoubtedly make more money in the long run and thus, meet your own personal income and life goals in the process. And there is one more advantage:
You’ll be able to sleep at night.

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5 Essential Strategies For Growing Your Home-Based Business Part Time

Dr. Bob Clarke — Fri, 17 Apr 2009 19:00:44 +0000

Hi Everyone,

The following is an article I recently wrote regarding the special challenges that those working their home businesses part time are faced with.

Thought you might enjoy it. Read below….

**********************************

We’ve all heard the feel good stories of people who quit their job soon after starting a home-based business to work full time from home. While this should be the goal of all home business owners, the reality is that most people need to continue working at a full time job, at least for a while. This means growing your business part time, a scenario that can often present a very different set of challenges.

There are specific strategies you can use to make sure you invest sufficient time in your home business to reach your goals.

Continue reading this article.

To your success!

Dr. Bob Clarke

Dr. Clarke’s primary business opportunity

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New Study on Social Marketing — How Do You Stack Up Against Your Competitors?

Dr. Bob Clarke — Tue, 24 Mar 2009 20:02:21 +0000

Social Marketing is the new darling of the business world. You’ve all undoubtedly heard about it:

MySpace, Facebook, Blogging, Twitter, and Social Bookmarking.

But what does it all mean?

Who is using it and how are they using it?

Does it really help grow your business?

I just received an email from Michael Stelzner, author of Writing White Papers: How To Capture Readers and Keep Them Engaged.

Michael sent me a link to his new white paper, “Social Media Marketing Industry Report.”

Very cool stuff here, guys. A must read.

Among his findings:

Most marketers are NEW to social marketing, having only been using it for a few months or less
The number one advantage to using social marketing is, not surprisingly, generating exposure for your business.
The top 4 social media tools were (in order)
- Twitter
- Blogs
- Linkedin
- Facebook

There were many more interesting findings. It’s definitely worth your time to check it out. To read the complete study, go to:

http://www.whitepapersource.com/socialmediamarketing/report/

If you wish to follow Michael on Twitter, go to http://twitter.com/mike_stelzner

To your success!

Dr. Bob Clarke

How Does Dr. Clarke Make HIS Money Online?

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Sustainable Marketing — The Funded Proposal As A Powerful Network Marketing Strategy

Dr. Bob Clarke — Tue, 10 Feb 2009 01:28:49 +0000

Sustainability is a buzzword often used today in discussions about green living. Just to be perfectly clear, sustainable marketing has nothing at all to do with a green approach to running a business. But it’s a network marketing strategy that every online entrepreneur should employ simply because it makes sense.

Before we discuss how to leverage sustainable marketing, let’s first talk about marketing itself. A definition that seems to work well describes marketing as the process of bringing prospects to your point of sale. For an online marketer, the point of sale is the website or squeeze page where a prospect is encouraged to buy. More on that in a minute. Arguably the most important word in that definition of marketing though is process, because effective marketing is just that-a process, as opposed to an event. In order to work-to consistently fill the sales pipeline-marketing needs to happen continuously. Online, that means 24/7, 365 days a year. And by the way, advertising costs money.

Now the sales part. At the heart of every business transaction is an exchange of value. In its most basic form, you provide a product or service in return for a payment of some sort. Selling is always a challenging undertaking, but selling online is even more so. Someone buying a product in person can actually see it and touch it. In much the same way, when buying a service in a face to face situation the seller can establish personal rapport-and credibility-in order to close the sale. Online, this kind of direct personal experience isn’t possible, so a seller needs to build credibility some other way. This is important because as credibility grows, the customer’s willingness to buy grows as well.

A good way to build credibility-and to offset online advertising costs-is the use of a funded proposal. The basic concept is that instead of trying to sell your prospect on your entire product or service, you sell them a little piece of it at a nominal price, typically well under $100. This does several things. The customer can start doing business with you at minimal risk. Even though they haven’t spent a ton of money, that prospect is now partially qualified as serious since they’ve actually spent at least something. And the revenue generated from your funded proposal can be used to offset your online advertising costs.

Most people fail in network marketing because they run out of money, or a willingness to spend it. Funded proposals create a sustainable marketing system that can run indefinitely until the business begins to turn a profit. It’s a tool that should be in every online marketer’s toolkit.

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