3 Things You NEED To Know Before Attending Your MLM Company’s Live Event

February 15, 2010 · Filed Under Business and Marketing Tips, Network Marketing Truths 

It happens every time.

Soon after you join an MLM opportunity — ANY opportunity — you start hearing the clamor.  It’s undeniable and it’s never understated.

Your sponsor will start mentioning it.  The emails will start.  And you’ll soon be invited on to “special calls” to discuss it….

Your MLM Company’s Live Event!


They will tell you that ANYONE who’s “Made It” attends every Live Event.  How, if you’re serious about your business, you’ll get yourself there even if you have to take out a second mortgage on your house.  See you first born if you have to… just get yourself to the Event.

I exaggerate, but not that much.

But is it REALLY necessary?  Must you attend your MLM Company’s Live Event to succeed?

The answer, of course, is NO.  But let’s explore it a little further….

3 Things You NEED To Know Before Attending

1.  Most MLM Live Events are “Rah Rah” Sessions

The sad fact is that most of these Live Events are nothing more than cheerleading to the extreme.  The “leaders” are brought on stage, the award winners display their trophies for all to see, and the inspiring stories are told for all to hear.  The reality is that there is very little EDUCATIONAL benefit to most of  these live events.  That’s why I carefully researched my company’s live event before attending, and was thrilled to find out there was actually some solid marketing training involved.

2.  You Will Be Strongly Urged to Buy Something

There are always special deals, gimmicks, and time-sensitive offers at these Live Events.  ALWAYS.  In fact, that’s one of the main reasons for holding your MLM Company’s Live Event — to make money for the company and the leaders.  You will likely be given “attendee only” special deals to upgrade your membership or position yourself higher in the compensation plan.  That’s just the way it is.  Expect it and you won’t be shocked or feel pressured to make a decision.

3.. Your Upline will REALLY Want You To Attend, But Not For the Reasons They’ll Tell You

Sure, your sponsor wants to see you succeed, and sometimes its genuine. But many times, your sponsor wants you to attend Live Events because when you upgrade your membership, they get some sort of residual income.  And that’s okay.. that’s what its all about.  But let’s just be upfront about it.   Meet them, share a meal, get to know one another, but understand that the main reason they pushed you to be there was for their own personal gain.

Having said all this, here is my Recommendation:


How can I say this, after all the things I’ve told you above.  Because there is more to it than that.  More than meets the eye, so to speak.


The very best reason for attending a Live Event is to meet people — NETWORK.  That’s right, it’s “network” marketing, right?  So it stands to reason that you should be doing some networking in your business.  Most people believe this involves networking with people who may be interested in joining you , and that’s partly true.  But the other side of Networking is to meet and befriend people in your business who can help you succeed.

Because make no mistake about it…. NO ONE SUCCEEDS ON THEIR OWN.

So use the coffee breaks and time between sessions to your greatest advantage.  Get out and meet people.  Don’t be a wall flower.  The coffee breaks are the MOST important times of the meeting for most people.  That’s when they make the connections that will help move them forward in the months ahead.


Remember I mentioned above how your company will undoubtedly hit you with “special” upgrade deals at the Live Event?  Although I presented it in a somewhat negative light, it doesn’t have to be — not if you are truly interested in positioning yourself higher in the company.  Some of the best upgrade deals I’ve taken advantage of has been at my company’s live events.  They are usually the best deals you will get, and if your MLM has an ounce of integrity, they will offer the Live Event Attendees the best deals around.

Nothing is more frustrating than taking advantage of a “special deal for attendees only”, and then seeing the same deal offered to people who didn’t attend the event.  If this happens, voice your displeasure to your company leadership immediately.  It shouldn’t be that way.

So for these 2 reasons — Networking and Positioning — I have yet to miss my Company’s live events.

Neither should you.

What’s been your experience?

Until next time,

Dr. Bob


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