Blueprint to MLM Success: 3 Simple Steps That Will Change The Course of Your Business and Your Life
When I started my first MLM business several years ago, I remember the feeling of intimidation. I had never owned ANY business before and, honestly had no idea what I was doing. I just did what my sponsor told me and said a little prayer. It didn’t work.
But my failure in my first business venture led me to some eye-opening realities. And after many years in the industry, I can finally look people in the eye and say without hesitation,
Success in MLM is not that hard. It’s simply a matter of following 3 Simple Steps.
Blueprint to MLM Success
Here are the 3 steps to MLM Success:
- Make yourself VALUABLE to your prospects (Education and Training)
- Get the word out about the VALUE you have to offer (Marketing and Advertising)
- Teach your team members to be VALUABLE to THEIR prospects (Leadership, Residual Income)
These 3 steps are what I’ve found to be a Blueprint to MLM Success.
How Do You Make Yourself Valuable?
As I’ve said on this blog, in my trainings, and to anyone who will listen,
How Much Money You Make In MLM (or Any Business) is Directly Related To Your VALUE to the Marketplace
So what is value?
Think about it. What would you, as a prospect find valuable in an MLM mentor?
If you’re like me, you are probably looking for someone who can help you reach your goals. And that IS value! So how do you become more valuable?
By becoming skillful. By learning skills that can help others make more money in MLM.
For example, you could….
- Take a course on Prospecting and learn how to better find your target audience
- Get cutting edge Online Marketing Training and learn how to generate free leads and sales
- Read books on Copywriting and perfect your own writing style that influences others to buy from you.
- Learn about Leadership from leaders in the field, so that you can help lead your team to success.
Now THAT is value. Imagine the knowledge and wisdom you could acquire by doing the 4 things listed above. And imagine how ATTRACTIVE you would be to others looking to make money in MLM.
VALUE = INCOME
Remember that simple formula and you’ll always be lucrative in MLM or any business.
So Where Do Most People Get Off Track?
The reason that most people aren’t successful in MLM is they SKIP A STEP — Number 1.
They forget the step about becoming Valuable to others, and they jump right into promoting, advertising, and marketing. And to top it off, THEY USUALLY GET IT WRONG. People are often taught to promote their company’s products or compensation plan. They may even be given a replicated company website on which they can throw their picture, as if this is some sort of pathway to branding. It is not.
Simply put, most new people in MLM brand their company and not themselves. The simplest way to BRAND YOURSELF?
Become Valuable and ADD VALUE to other people’s lives. In the new world of Social Media and the power of “viral word of mouth”, word will quickly get out about your skills and how you can help others make money online. And THAT IS POWER.
I’ll dive more into Steps 2 and 3 in a later post, but keep in mind the 3 Step Blueprint to MLM Success, and how each step must be followed IN SEQUENCE in order to see massive MLM success.
To YOUR success in MLM,
Dr. Bob Clarke
3 Things You NEED To Know Before Attending Your MLM Company’s Live Event
It happens every time.
Soon after you join an MLM opportunity — ANY opportunity — you start hearing the clamor. It’s undeniable and it’s never understated.
Your sponsor will start mentioning it. The emails will start. And you’ll soon be invited on to “special calls” to discuss it….
Your MLM Company’s Live Event!
They will tell you that ANYONE who’s “Made It” attends every Live Event. How, if you’re serious about your business, you’ll get yourself there even if you have to take out a second mortgage on your house. See you first born if you have to… just get yourself to the Event.
I exaggerate, but not that much.
But is it REALLY necessary? Must you attend your MLM Company’s Live Event to succeed?
The answer, of course, is NO. But let’s explore it a little further….
3 Things You NEED To Know Before Attending
1. Most MLM Live Events are “Rah Rah” Sessions
The sad fact is that most of these Live Events are nothing more than cheerleading to the extreme. The “leaders” are brought on stage, the award winners display their trophies for all to see, and the inspiring stories are told for all to hear. The reality is that there is very little EDUCATIONAL benefit to most of these live events. That’s why I carefully researched my company’s live event before attending, and was thrilled to find out there was actually some solid marketing training involved.
2. You Will Be Strongly Urged to Buy Something
There are always special deals, gimmicks, and time-sensitive offers at these Live Events. ALWAYS. In fact, that’s one of the main reasons for holding your MLM Company’s Live Event — to make money for the company and the leaders. You will likely be given “attendee only” special deals to upgrade your membership or position yourself higher in the compensation plan. That’s just the way it is. Expect it and you won’t be shocked or feel pressured to make a decision.
3.. Your Upline will REALLY Want You To Attend, But Not For the Reasons They’ll Tell You
Sure, your sponsor wants to see you succeed, and sometimes its genuine. But many times, your sponsor wants you to attend Live Events because when you upgrade your membership, they get some sort of residual income. And that’s okay.. that’s what its all about. But let’s just be upfront about it. Meet them, share a meal, get to know one another, but understand that the main reason they pushed you to be there was for their own personal gain.
Having said all this, here is my Recommendation:
ATTEND YOUR MLM COMPANY LIVE EVENT
How can I say this, after all the things I’ve told you above. Because there is more to it than that. More than meets the eye, so to speak.
Networking
The very best reason for attending a Live Event is to meet people — NETWORK. That’s right, it’s “network” marketing, right? So it stands to reason that you should be doing some networking in your business. Most people believe this involves networking with people who may be interested in joining you , and that’s partly true. But the other side of Networking is to meet and befriend people in your business who can help you succeed.
Because make no mistake about it…. NO ONE SUCCEEDS ON THEIR OWN.
So use the coffee breaks and time between sessions to your greatest advantage. Get out and meet people. Don’t be a wall flower. The coffee breaks are the MOST important times of the meeting for most people. That’s when they make the connections that will help move them forward in the months ahead.
Positioning
Remember I mentioned above how your company will undoubtedly hit you with “special” upgrade deals at the Live Event? Although I presented it in a somewhat negative light, it doesn’t have to be — not if you are truly interested in positioning yourself higher in the company. Some of the best upgrade deals I’ve taken advantage of has been at my company’s live events. They are usually the best deals you will get, and if your MLM has an ounce of integrity, they will offer the Live Event Attendees the best deals around.
Nothing is more frustrating than taking advantage of a “special deal for attendees only”, and then seeing the same deal offered to people who didn’t attend the event. If this happens, voice your displeasure to your company leadership immediately. It shouldn’t be that way.
So for these 2 reasons — Networking and Positioning — I have yet to miss my Company’s live events.
Neither should you.
What’s been your experience?
Until next time,
Dr. Bob
5 Simple Steps To Achieving Any Goal in Life
I was masterminding with my great friend and mentor, Aaron Parkinson last night and he described simple, easy to follow steps for achieving any goal in life, and it just blew me away. I was so impressed by its simplicity — yet completeness — that I just couldn’t wait to pass it on to my loyal readers.
Pretty much everyone I know sets goals in one form or another. Yet very few actually meet their goals. And the big reason?
Most people are great at setting goals, but have no plan for accomplishing them.
So today I give you….
The 5 Simple Steps To Achieving ANY Goal In Life
Step 1: SET THE GOAL
Sounds simple, but remarkably many people are unclear about what they want. Think about it — what do you really, Really, REALLY want? What is that one thing that you burn for.. the one that you think about before you go to sleep and the one that is on your mind when you wake up. And when you’ve got it, WRITE IT DOWN somewhere where you’ll see it every single day, several times a day.
Having a strong, passionate goal is the very first step to achieving anything. And don’t skimp on the PASSION — it’s the most important part.
Step 2: GIVE YOUR GOAL A DATE
You must put a timeline on a goal. Otherwise, it simply becomes something that you’ll do “when you get time”. Make it realistic, but make it concrete.
Remember the saying,
A Goal without a Date is Simply a Wish….
Step 3: MAKE A DETAILED PLAN
So you’ve made your goal, you’ve put a time limit on it… now what? How are you going to accomplish this goal? To me, this is one of the most important parts of accomplishing goals — having a clear, DETAILED plan on reaching your desire.
Here’s an example from one of my specific goals: Making $10,000 in one month in my Marketing Business….
Goal: 10,000 in a 30 day period
Time Limit: 3 months
Plan -- in order to figure out how I will generate that kind of money, I needed to WORK BACKWARDS to figure out how many sales, applications, and leads I would need. I also needed to be realistic, so I took into consideration my conversion factors from leads to applications to sales, and did my calculations
In my business, I have 3 top tier financial products plus the money I get from marketing our accompanying Internet Marketing Education and Training curriculum.
Here is a breakdown of how I needed to accomplish my goal… check out how detailed it is, down to the dollar and down to the number of sales.
- One Sale of my Top Tier 2 Product - commission $4500
- Four Sales of my Top Tier 1 Product – commission 4 @ $900 each = $3600
- Ten Sales of my Internet Marketing Education Product – 10 @ $150 commission = $1500
- Twenty Seven Applications to Join Our Business – 27 @ $25 commission = $675
- TOTAL…. $10,275
Now, how many leads will I need to accomplish this? I know from my previous marketing and from our company averages that our leads/application ratio is about 5%. That means for every 100 leads, I should receive 5 applications. If I need 27 applications to achieve my goal, then I will need approximately 550 leads each month.
Now, that is a finite number to shoot for – 550 leads in one month.
See how this works? If you work backwards from your goal (monetary or otherwise) and break it down to its ultimate building blocks you can “get down to brass tacks” and truly understand EXACTLY what you’ll need to do to accomplish your goal.
Step 4: REVIEW, EVALUATE AND ADJUST
You need to periodically review your progress and make changes if something isn’t moving you towards your goal. In my case, if I found that my video marketing campaign was only generating a few leads per week, I would need to reevaluate this marketing method. My choices are to either make better videos and more of them, or move on to some other method of marketing. Evaluation and adjustment are crucial to achieving any goal.
Step 5: CELEBRATE EVERY VICTORY
Celebrate every success along the way. If you generate your first lead, CELEBRATE… because you know that once you’ve learned how to generate one lead, you can generate 10, and then 100 and then as many as you wish. But celebrate every victory to keep the ball rolling in the right direction.
The 5 steps to achieving any goal — naming the specific goal, dating it, making a plan to accomplish the goal, evaluating your progress, and celebrating every success — is a simple formula that anyone can do.
To your success!
Dr. Bob Clarke
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