Day 6: Monetizing Your Leads

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

Day 6: ”How To Turn Leads Into Paying Customers”

 

Ahhh… This is one of my favorite topics.

Ironically, it’s the most important because it’s when products are purchased, value is exchanged, and that’s when the money is made.

Yet, the average home business owner fails to capitalize on 90% of their businesses profit potential, because they have no idea how to handle this stage correctly.

Want to know what to say to your leads?

Wish you knew how to follow up with them correctly for maximum profits and results?

Then read today’s issue closely.

I’m sure you remember the 3-step formula I gave you in Day #1…

1: Build a list. 

2: Build a relationship with that list.

3: Market to that list. 

Repeat, repeat, repeat! 

Well we’re at stages 2 and 3 today, and they are intimately linked. You cannot consistently make sales in stage 3, if you failed to build a relationship in stage 2.

You’ll find that 3% to 10% of your prospects just get it. The time is right for them. They’ve pro-actively gone through all of the information about CarbonCopy PRO they could get their hands on, and they’re ready to become a part of the family as a customer or business owner immediately.

As for the rest, it’s a matter of timing. And this is where the average distributor drops the ball.

They usually end up treating prospects as a perishable commodity with a very short shelf-life. They get a quick “yes or no” answer and then move onto the next.

Well you’ve always heard that fortune is in the follow up, and that phrase couldn’t be more right.

The follow up is where you find your leverage.

Let me give you an illustration of what I mean…

Let’s say that you generate 10 leads per day, or 300 per month.

Of those 300, 5-10% submit and application, paying you a $30 commission on each. (This earns you several hundred dollars to pay for your marketing/advertising costs.

Out of your applicants… about 20% will join at the “entry level”.

This will earn you 3-6 customers and $3,000-$6,000 in immediate commissions your first month. Not bad.

Well as our system continues to build a relationship with our leads, the timing will become right for another 10% in month two.

So all in all, about 3% of every 100 leads WILL JOIN.

We already have 300 leads in our pipeline from month 1, and now we’re going to add another 300 for month two, bringing our prospect list total to 600.

Once again, 20% of our new applicants will get started right away, giving us 6 new customers again in month two. But now an additional 10% from our previous month will decide to buy the product due to our follow-up efforts, which gives us an additional 9 customers for a total of 15, and commissions of $15,000.

You get my point…

But the real money is always made on the back-end in ANY business, and once again, that’s no different here in CarbonCopy PRO.

You see, about 40% of all “entry-level” customers will eventually become “2nd product” customers because they love the product and see the incredible value of the information revealed in the “2nd product”.

You make up to a $5,000 commission on each “2nd Product” sale, so if 40% of your 15 customers become “2nd product” customers, you stand to make an additional $30,000 in profits from the customers you’ve already acquired.

When you add our “3rd product” into this equation, you stand to earn an additional $25,000 in back-end profits…

Earning you a total of $70,000 in your first 90 days!

And this process continues month after month as your prospect pipeline grows from 300 to 600 to 900 to 1,200 to 1,500, etc.

Alright, so on to Part II of today’s lesson…

What do you do with your prospects as you generate them?

Well our philosophy is pretty simple.

We’re not here to personally sell people on CarbonCopy PRO. Our marketing tools do the selling and telling for us. If someone doesn’t see the incredible value in CarbonCopy’s marketing system or business opportunity, there’s nothing I can say or do to change their mind, nor would I want to waste my time doing so.

I’m not here to twist arms. I’m here to act as a consultant and to provide information so that my prospects can sell themselves. And you will do the same.

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Did You Know?

80% of all profits come from back-end sales – marketing to your existing clientele?

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As you begin your business, your only real job is to generate leads into your CarbonCopy PRO system that you will be provided with.

Out of your leads about 5-10% will become “applicants”.

These applicants are called on your behalf by one of our CarbonCopy “mastermind group” members.

If my prospects want to talk to me after this point, they just contact my office… or I call to greet them AFTER they have already joined my team!

Sound like something you could do? ;)

 

Get more Info and Apply here -à  http://carbon-copy-professional.com/thankyou.php

 

 

 

Day 5: Unlocking the Secrets of Offline Advertising

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

Day 5:  “Offline to Online Advertising:
How To Unlock The Secrets Behind Direct Mail Marketing.”

Offline advertising is a rare beast these days.

On average, it will cost you $10- $25 to generate a lead offline using classified, magazine display ads, or postcards.

When you consider that the average person in the MLM or network marketing arena makes just $30 to $100 per new customer or distributor sign-up, a problem arises.

The simple truth of the matter, is that for 90% of homes business owners, the numbers don’t add up.

For example, let’s say that the average lead cost comes to $15 and that they make $100 for each new customer.

If they have a 10% conversion rate (which is great!), they’re still spending $150 to make $100.

Losing $50 per customer on the front end is usually not an option for the average home business start-up. It might make sense for a more established company that can take the life-time value of a customer into account, but the average mom and pop isn’t in that kind of position.

But none-the-less, offline advertising offers amazing advantages if you can make it work.

For example…

When a new partner gets started with me here in CarbonCopy PRO, I want to help them get their marketing campaigns up and running ASAP!

Unless you already know how to advertise online, it’s going to take you 1-3 weeks while you go through that learning curve.

That’s a problem because I want you making money within days, not weeks.

And what if you’re an old corporate work-horse who isn’t “computer savvy?”

What are you supposed to do then? Buy leads from lead vendors? Well if you’re in another company, then yes. (Sorry!)

But not here in CarbonCopy PRO because we have a proven, turn-key postcard campaign that you can tap into the very day you start your business.

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Did You Know?

It costs on average $300 in advertising per new consultant here at CarbonCopy PRO. Do the math, as a consultant your profit is a minimum $1,000. That’s over a 300% ROI! And that doesn’t even take into account the life-time value of a customer which is much, MUCH higher…

Back end sales can be as much as $14,000 per customer! …And you only spent an average $300 to acquire them!

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This exclusive campaign is extremely powerful because it allows anyone, despite their current skill or comfort level, to start marketing and generating leads for their CarbonCopy business within their first 48 hours.

In fact, there’s a good chance you found me and this boot camp as a result of the postcards I’ve been sending out.

Everything is turn-key. All you need to do is decide on a website address (which I’ll help you do), and how many cards you want to send out per week. (I recommend at least 1,000-2,000).

Our fulfillment center mails your cards for you to the targeted lists we’ve already identified and selected for you.

That’ s it.

With our proven postcard campaign, interested prospects contact you.

Now the use of a campaign like this one is only possible because of the significant compensation found at CarbonCopy PRO.

(You’ll see a video on the compensation plan when you submit your application )

The metrics are completely different than a network marketing opportunity. Instead of $30 to $100 per new customer, you’re making $1,000 on every “entry” sale and $5,000 to $8,000 on every “back-end” sale.

I’ll get into the compensation later, but I’m sure you can see how postcard advertising makes sense for us, unlike anyone else.

The postcard sends your prospects to a replicated capture page that you get as well. Both pieces were designed together to ensure what ’s called “congruence”, which simply means there is an obvious visual relation shared between them, and that one is a continuation of the other, which is critical to creating a marketing campaign that actually works as well as this one does.

There’s a lot of psychology happening under the surface of these two pieces, and they were designed with great care for several reasons…

Our #1 priority was to ensure that we only attract the right caliber of person.

There are no big bright, screaming headlines. There are no “big m0ney” promises made. And we skipped the fake pictures of gorgeous models. The photos are real. They’re actual CarbonCopy PRO members.

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Did You Know?

On average 40% of our “entry level” customers ALSO purchase an additional product within their first 10 days. At $4,000 profit each…. that’s an additional 16,000 per month if you are making 10 “back-end” sales per month.

…The best part is… these “back-end” products are marketed for you! No sales involved!

Bottom LINE: Add the $10,000 from “entry” sales to the $16,000 from 2nd product sales, and another $16,000 from our final and 3rd product sales, and you are at $42,000 a MONTH while only spending 3,000 a month on advertising! Disclaimer: This is obviously a hypothetical (albeit it very realistic) projection.

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You see, in advertising you get what you ask for, which is exactly why this campaign, this company, and our team attracts such a high caliber of person.

We’re not looking for the “opportunistic” type who’s just looking for a quick buck, or someone who’s looking for a job. We want to attract genuine leaders… People who understand that a business like ours is a true business with significant income potential. Not a money game.

Everything about CarbonCopy PRO is genuine. The postcard, our pictures, and each of our websites were hand made by the leaders in this company. They’re not manufactured pieces that some web company was paid to create and that’s important because it set’s us even farther apart from the “competition”.

As you can see, there’s no learning curve required. We have everything in place that you could ever need in order to start generating an endless stream of prospects who will be contacting you on a daily basis about your CarbonCopy business and opportunity.

And remember… If you don’t know online marketing yet, that’s ok! You can instantly tap into our proven postcard campaign and into profit while we teach you the ins and outs of successful online marketing strategies.

Tomorrow’s topic? We will cover “How To Turn Leads Into Customers”

 

Get more info and Apply —>  http://carbon-copy-professional.com/thankyou.php

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Day 4: The Power of Attraction Marketing

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

Day 4: “How To Use The Power Of Real Turn-Key Marketing”

Amateurs are easy to spot…

They’re the ones wearing buttons to the grocery store, pitching their work buddies on some new product or get-rich-quick scheme, and inviting people over to their homes for a “meeting”.

Amateurs sell.  

On the other hand, professionals, work smarter and they leverage their efforts through marketing.

Professionals market.  

You see, “marketing” is king. If you don’t believe me, let me prove it to you…

Let’s say that you have the chance to market what you think is the best new product in the world, so you have the company ship $20,000 of it to your front door.

Well guess what…

It’s just going to sit there. You ever hear those crazy stories about Amway guys who had garages full of bursting at the seams with boxes of products? Well that happens because products don’t sell themselves. Marketing does.

The entire marketing process can be summed up in three simple steps… 

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Did You Know?

Our “Wealth Acceleration Program” (Part of our entry level product) saves the average home owner who completes the program saves $200,000 in interest with the average participant 100% debt-free (including their mortgage) in 8-12 years?


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Step #1: Build a prospect list. This is a list of the people who respond to your advertisements, signaling to you that they have in interest in what you offer.

(By the way, NEVER waste your time trying to “convince” people that they need what you have).

Step #2: Build a relationship with your list. People buy from those they like, respect, and trust, and it’s no different here. The best way to do that is to offer true, honest value.

Step #3: Market to your list. This is when you market products and services that will help the people on your list get what they want. Remember, this isn’t about you making money. It’s about you serving others.

So those are the three primary steps to building a successful and profitable home business.

Now here’s the nice part… You can completely automate this process!

The biggest mistake newbies make is that they fail to leverage the power of marketing and advertising. Can you believe that some spend hours a day putting signs on street corners and dropping business cards in parking lots?

On the other hand, successful business owners in this industry (like us), utilize online and offline advertising methods like pay-per-click, ezine advertising, and postcards.

24 hours per day, 7 days a week, my little army of ads is out there doing all of the prospecting work for me. I don’t bug my friends and family members. I don’t hand out business cards, and I don’t waste my time calling low quality leads from lead vendors.

These tools ensure that my team and I always have a long line of people literally contacting us on a daily basis about the CarbonCopy business.

In fact, we dont even talk to our prospects until they submit an application.

Now setting up these marketing pieces can involve a pretty big learning curve, but fortunately you won’t have to go through that because some of the best marketers in the world are in CarbonCopy PRO, and we’ve done all of the leg-work for you.

In fact, you’ll be able to start using the exact same marketing tools I do the very same day that you turn the key and rev the engine on your new CarbonCopy PRO business!

Now when it comes to advertising, it’s very important that you match your message to the person. You’ll find that just about every other company out there only offers one or two “one-piece-fits-all” marketing tools that are designed for a general audience.

That’s amateur hour.

At CarbonCopy PRO, we have different marketing tools which are suited to different types of people so the effectiveness of your marketing efforts are MAXIMIZED.

For example, www.Carbon-Copy-Professional.com is designed to target one specific group of people: Current home business owners who are over-worked and under-paid, pitching vitamins for an MLM program.

Ironically, the vast majority of people in the home business industry fall into this category which means that advertising your site online is extremely effective. You’ll be able to generate 5-20, incredibly strong leads per day following the simple instructions we provide on our team’s training website and message board.

What if you have trouble?…

That’s what I’m here for… plus, you’ll have access to our CarbonCopy PRO training forum, where you can post your questions 24/7 and our top producers will eagerly answer your questions.

Now what’s better than that?

You see, we’re not really selling CarbonCopy PRO, we’re selling a solution to people’s problems.

Let me explain…

“People don’t buy a drill because they want a drill. They buy a drill because they want a hole.”

Well a home business is no different. People don’t WANT a home business, they want the BENEFITS that come with a home business like time freedom and a larger income.

None of our marketing pages or ads actually talk about the CarbonCopy products.

That’s intentional because people don’t care about the company. They care about the benefits that CarbonCopy PRO can provide them.

There’s a big difference between the two.

Anytime you see someone advertising an actual company or product, you’re looking at someone who has no idea how to market, and you can bet they’re losing tons of money on thanks to their poor marketing tactics.

So there are my words of wisdom for you today. Until tomorrow…

 

Learn more and Apply –>  http://carbon-copy-professional.com/thankyou.php

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Day 3: Avoiding the ‘Stupid Tax’ of Online Advertising

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

Day 3: ”How To Avoid The ‘Stupid Tax’ Of Online Advertising”

I’ve had a few people ask me about our team’s winning marketing techniques and their common concern was a lack of “know-how” when it comes to online advertising…

And let me assure you, their concerns are legitimate, so I want to spend today addressing them for your benefit as well.

You see, the internet charges a “stupid tax” when it comes to online marketing.

That basically means that if you just jump in with both feet without really knowing what you’re doing, the net is going to “tax” your wallet big time.

It’s a frustrating experience, and it can put a well-intentioned, yet uneducated business owner on the sidelines pretty quick.

But there is an simple solution…

The key to mastering online advertising is (like all things), is a little dose of “inside” knowledge.

So does that mean you have to go out and buy 10 different books and courses on online advertising once you get your business started?

Well in most cases, the answer would probably be yes, but not here.

Let me be blunt… Unless you have a marketing system to plug into, you are dead in the water.

This is when selecting the right team of people to partner with becomes critical. (And this is my big piece of advice for the day…)

Essentially, you wan to join someone who builds their business like you would want to build your business, because that’s what you’ll be taught.

If you want to use online advertising and avoid the internet marketing “stupid tax”, then you don’t want to partner with someone who likes to do home meetings.

Our team specializes in what I call the “work smart” approach. While less experienced home business owners are making lists of their friends and family members to pitch, handing out business cards, posting fliers, and buying low-quality leads,

…We Use Marketing To Attract The Right People To Us.

And that ability can only be wielded once you’ve experienced the right kind of training.

For example…

Let’s say that you submit an application today to start the CarbonCopy PRO business.

While you’re a sharp, successful leader – you might not have the whole internet marketing thing down yet.

…Which basically means that you’re now faced with the daunting challenge of teaching yourself the in’s and out’s of internet marketing and lead generation which will cost you about $10,000 in books and at least six months of your life.

That’s not really practical for you or us because we want you producing quickly .

And what are you supposed to do when you have a new business partner join your sales team?

Do you have the knowledge and skills necessary to help them hit the ground running? Can you teach them online marketing?

Probably not.

The solution?

We cut your learning curve down to days or weeks with simple, step-by-step instructions that will have you generating your own leads faster than you can imagine.

Want 5,10,15,20 people contacting you every-single-day about your CarbonCopy PRO business?

Piece of cake.

You see, we’ve put together the most comprehensive training site you’ll ever see when it comes to generating leads, and building a home business which will show you (exactly) how to make that happen.

Adwords Pay Per Click
Ezines
Articles
Post Cards
Domain Name Registration
Free advertising sources


It’s all there…

Have questions?

Well that’s what I’m for, but in addition to my help, you’ll have access to our team forum where members from all over the world congregate to help brand new people just like you, to hit the ground running.

Don’t know what to say when you talk to a prospect? No problem. We’ve got live recorded prospecting calls that you can listen to over and over again…

But for the most part, you wont have to worry about that because our “mastermind group” will call and close the sales for you.

In fact, I wouldn’t doubt if some people have joined our CarbonCopy team just to access this training, as it would easily reach over $20,000 in real world value.

And that’s the type of team and environment you’re going to have to find if you want to avoid the internet marketing “stupid tax”.

The alternative is to make that list of your 100 closest friends and family members.

If that’s something that you’d settle for, I’d suggest that you keep your day job .

It’s a harsh reality but you wouldn’t make it as a doctor without going to medical school, and you won’t make it as an entrepreneur without learning how to generate your own leads.

If you’ve been surfing around the net recently looking for a home business, you’ve no doubt come across opportunities that promise you the world…

They claim they’ll do it all for you… yet they fail to back it up with “real” training.

Aside From That, Here’s The Real Problem With Those Kinds Of “Programs”…

There’s no ownership involved.

You don’t own anything and you have no real value to offer the world.

You don’t own the marketing skill set needed to generate the leads which means you’re dependent upon them.

You don’t own the personal confidence or leadership skills required to attract new business partners and customers to you.

And finally, you don’t own the list of prospects and you won’t have a personal relationship with them, which means you don’t have a business at all.

Your business and your income are 100% dependent upon other people and services.

Do you really think you’re going to upgrade your life and lifestyle? Do you think it’s going to last for more than a few months?

…Only a fool would think so.

Coming up on Day 4  - “The 3 Secrets to Attraction Marketing Success”

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Day 2: Who Are These 6 Figure Earners?

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

To answer this question, lets first look at some startling Facts:

•Less than 1 out of 1000 people in this industry will ever make 6-figures.

•90% of all business will fail within their first 5 years (Entrepreneur Magazine)

•Over 30,000,000 (yes million) Americans have either attempted Network Marketing or are currently involved in the industry.

•Yet 90% make less than $10 a week.

•Yet 70,000,000 (yes million) Americans plan to start their OWN businesses in the next 3 years (Forbes Magazine)


Yet both Trump and Kiyosaki both say that if they had to do it all over again, they would build their fortunes in THIS industry. (Oh! I almost forgot, Warren Buffet also bought several Network Marketing companies last year.)

WHY! WHY!? Why does everyone think this is an industry of easy-riches when the reality is that most are failing dismally?

It’s simple: Over 90% of the money in this industry is made by the company owners, and they know this!

They also know something about leverage…

Most of the entrepreneurs are lured to this industry by dreams of riches and easy money. A better lifestyle, less work, more free time, nice cars, and lifestyle.

Yet the vast majority will fail.

Unless you are joining a group or team that is really going to show you the common denominators of their success, you are dead in the water.

The typical work-at-home newbie thinks that success is all about a hot sizzle product and timing. Well that’s simply not the case and I’ll prove it to you right now.

Go buy $10,000 of any product in the world that you’d like.

Have it delivered to your home.

Are you rich yet?

No of course not.

Products don’t make money, marketing does.

If you don’t join a leadership team that really knows how to market both online and offline, you’re in trouble.

You see, this is an industry of marketing and promotion pursued by people who have no idea how to market or promote.

If you want to be successful, you’ve got to align yourself with a group of marketers.

This is the reason our team has so many consultants achieving the “impossible” is because they are able to leverage our hundreds of collective years of experience in marketing legitimate products. This eliminate 90% of the learning curves and struggles that typically cause most people to fail and give up on their initial dreams.

All of a sudden, instead of this being a money-game, you’re selling something you can stand behind and be incredibly proud of using a marketing system that actually works.

Coming Next on Day 3: “How To Avoid The ‘Stupid Tax’ Of Online Advertising”.

You won’t want to miss this one…

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Day 1: If I Only Knew This When I Started (It is THAT Crucial)…

May 11, 2009 · Filed Under 7 Day Entrepreneur and Marketing Boot Camp · Comment 

So you want to fire your boss? You want to make a fortune from home, spend more time with your kids, and retire in style? Have millions invested – your money working for you? Live a life of luxury and leave a Legacy?

Who doesn’t?

Well I have some GOOD news and some BAD news for you…

The BAD news is that it’s not as easy as it sounds to setup and build a successful online business with a strong passive income.

Have you considered the following?

•How do you generate leads?

•Do you use offline or online advertising?

•How to you “effectively” follow-up with your prospects?

•How do you know if there’s actually a market for your product?

•How large should your marketing budget be if you want to make $50,000/mo or more?

•How do you make ads FTC compliant so that you stay of out hot water with the Gov?

•How do you leverage your time with a personal assistant? Where do you find one?

•What should you do with the money you make so you don’t blow it all like most people do?

•How do you train your team so that it duplicates your success?

How do you leverage your time and resources so you’re not working 70 hours a week?

There’s a lot to it, but the good news is that my partners and I are here to help you, and we’re some of the best of the best in the world when it comes to this type of business.

If you’ve ever pursed a home business before, then this information is going to feel like a completely honest, open, and revealing breath of fresh-air when compared to the garbage you’ve received in the past.

So let’s consider your options…

95% of all home businesses are usually found in the network marketing or direct sales industry.

While they have many similarities, the primary difference is the compensation model. We prefer the direct sales model because it’s MUCH easier to replace a full-time or six-figure income when compared to anything else out there.

•Secret #1: Choose DIRECT SALES over “M L M” if you want to generate a large income quickly.

•Secret #2: Understand how you will really make your money and build your mini-empire.


You see, a business opportunity is really nothing – not an opportunity at all. In fact, it’s just an agreement on a piece of paper.

The vast majority of people who end up starting a home business do so because they get all hyped-up about some “super” new product that they think will over-take the market and make them millions in the process.

Well that’s not how it works.

The only way you’re ever going to make REAL money… I’m talking $500,000, to multiples of that, is to do one single thing…

And if you’ll sit back and really absorb the meaning of what I’m about to share with you, money will never be an issue for you again.


So here’s the most valuable piece of advice you’ll ever get… “Increase your personal value to the world.”


Yes that’s it:
“Increase your personal value to the world.”

Did you ever consider that the amount of money you make is a direct measure of your worth to society?

Well it’s true, and if you want to increase your income, you’ve got to increase your value to others. Once you do that, money starts coming at you like wouldn’t believe. Business becomes a piece of cake.

It all comes down to “social dynamics.”

You see, people like to work with, learn from, and buy from proven leaders who can offer them real value.

It’s an instinct that a part of our very genetics because associating ourselves with people of means and power, increases our chances for survival and prosperity.

In essence, when you increase your value to others, you never have to “sell” anything. People approach you. You become a prosperity magnet, and achieving the kind of financial prosperity you want becomes so easy, it’s a “non-issue”.

On the other hand, if you don’t have any real value to offer someone, they’ll take their business elsewhere.

So the most important thing you could ever do, no matter what your occupation, is to increase your value to others by increasing your knowledge, experience, and skill sets.

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Are You An Entrepreneur Or Just Another Victim?

I want to introduce you to 2 people.  They are real, but I have changed their identification to make them anonymous. 

Both people have received information about my primary business opportunity, information they actively asked for.  Both people received the informational emails, but they reacted very differently.

Let me first tell you that my autoresponder emails are designed in such a way as to filter out the “tire kickers” and bring out the true entrepreneurs, those that can see an opportunity for it’s potential and act on it.

Back to my story.  The first response was an actual email I received this morning, from a fellow I’ll call Fred. 

Fred has a VICTIM MENTALITY. 

Here is his email in response to the information he’s received:

“You guys keep sending me emails, but you’ve never given up any phone #s. Yet you ask me for credit card info online. What kind of idiot do you take me for. Either send me some info that looks real, or F*%* Off. Whats the number to this business you speak of? If it’s really that important to get me involved in this amazing business that I’ve never heard of send me something free in the mail before you try to rack up my Credit card. Good luck though, hope all yours scams go well. Bye.”

 

Here’s a second email I received a while back, from a fellow I’ll call Tom.

Tom is a TRUE ENTREPENEUR.  Here is his response to the same information as Fred received.

“Dear Dr. Clarke,

Your opportunity sounds intriguing, but I’m hesitant to pull the trigger without speaking with you and getting some questions answered.  Please call me at (201) XXX-XXXX at your earliest convenience.

Thanks  and I look forward to speaking with you.”

Can you see the difference in mindset? 

It’s the difference between a TRUE ENTREPRENEUR and a HOME BUSINESS WANNABE.

It’s the difference between someone who is successful in life versus someone who blames everyone else for their failures.

It’s the difference between the rich and the poor.

So what happened to Fred and Tom?

Tom (the entrepreneur) and I had a great conversation that night, he asked great questions, considered the opportunity for a few days and then joined our team.  He’s now on his way to his new fortune.

Fred (the Home Business Wanna Be)?  I have no idea.  He’s probably still searching the Internet for that ONE sure thing that will put him on Easy Street.

Here is how I answered Fred.  Maybe you’ll think it’s harsh, but even the thought of talking with him and his negative energy gave me a headache.  Negative energy has NO place in an entrepreneur’s life. 

But that’s a story for another blog post.

Here’s my response to Fred.

“Dear Fred,

I guess I was that kind of idiot.   I paid for my application, knowing it could be fully refunded, liked what I saw, got my questions answered, and now I make $10-15K a month part time with my business. 
 
I am looking for people with an entrepreneurial mindset — ones who will go the extra mile to check out an intriguing opportunity.  This kind of person emails me about the opportunity, asks me to call them, and we have an intelligent conversation.  They don’t always join our team, but it’s always a great conversation and both of us learn something.
 
The best thing about making 5 figures is that I get to choose who I want to work with.  I have unsubscribed you from my email list, so you don’t have to worry about being bothered again.
 
I hope you find what you’re looking for elsewhere.
 
Regards,
 
Dr. Bob Clarke

Which type of person are you?  

Are you a “Fred”,  always being the VICTIM, afraid of being scammed and unable to really look at an opportunity objectively? 

Or are you a “Tom”,  an ENTREPRENEUR just looking for that next opportunity to come your way so you take action and make it work for you.?

You have the power to decide. 

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Is There Really Any Money In Content Marketing?

May 1, 2009 · Filed Under Article Marketing, Blogging · Comment 

As most of you now, I am a strong believer in Content Marketing — delivering high quality, killer content to your audience as a way to gain a following, and ultimately, sales.

I have been asked by several new bloggers and article writers …..

But HOW do I make SALES with my CONTENT?

Great question, and to answer it, I am going to link you up to one of my all time favorite blogsCopyblogger.

This is definitely a blog that will make it worth your time to subscribe (along with mine, of course)  :-)

Here is the link to a terrific post in Copyblogger, “How To Use Content To Find Customers.

Enjoy, and have a great weekend!

To your success!

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